Company: Conductor, New York, NY
Company Description: Conductor is a search and content intelligence platform that helps marketers create and optimize content to improve visibility online. Our platform generates customer intent insights for enterprise brands that empower marketers to compelling, value-driven content, which leads to increased organic traffic and higher marketing ROI. In 2021, we received $150M in Series A funding.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Most Innovative Tech Company of the Year - Up to 2,500 Employees
 Nomination Title: Conductor: Company of the Year
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominated organization since 1 January 2020, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated organization: its history and past performance (up to 200 words):
Total 152 words used.
Conductor is an organic marketing platform that helps marketers create and optimize content to improve visibility online. At our core, we are one company with two missions: to positively impact both the world and the people who build it. Since our inception in 2008, our platform generates customer intent insights for enterprise brands that empower marketers to create compelling, value-driven content, which leads to increased organic traffic and higher marketing ROI. Customizable dashboards and workflows guide marketers through the content creation process, empowering them to measure, refine, and demonstrate the effectiveness of their SEO and content marketing efforts. In addition to its SaaS platform, we offer a suite of services and support, including site audits, site migrations, and managed services that empower in-house marketing teams and digital marketing agencies to drive results and put their customers' needs first. Our forward-thinking customers include global and emerging enterprise brands like Citibank, Visa, and Slack.
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the organization's achievements since the beginning of 2020 that you wish to bring to the judges' attention (up to 250 words):
Total 228 words used.
Conductor has continuously served as a market leader, recently receiving one of the most significant funding rounds ever in the SEO and content marketing industries. The $150M funding values Conductor at $525M (Nov’ 2021). Between January 2020 and now, standout accolades include:
- In February, we acquired the only 24/7 real-time SEO auditing and website monitoring solution ContentKing.
- In 2021, we had 15K new installs of our new Chrome Extension. 69% of Live Edits have been made in the Chrome Extension.
- We’ve been recognized for our innovation and workplace culture by unbiased reviewers including InfoTech, TrustRadius, and Crain’s
- Our platform received the highest scores possible in 15 criteria, including keyword research data, opportunity forecasting, local SEO, and managed services in Forrester Wave SEO™: SEO Platforms, Q3 2020 Evaluation.
- We launched theWomen in Search awards, which promote women leaders who have influenced or supported organic marketing while recognizing their accomplishments in the industry.
- We increased our diversity over the past year, with women now holding 43% of Executive positions at Conductor. In tech, women only account for just 10% of these positions. We also exceeded our 2021 BIPOC goal of expanding diversity with an 8% overall improvement year-to-date.
- We launched 4 CRGs (Conductor Resource Groups), voluntary, employee-led groups made up of individuals who come together based on common interests, backgrounds, or demographic factors such as gender, race, or ethnicity.
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 249 words used.
The above achievements are not only notable because we are consistently the only SEO platform nominated in several of the categories, but because we invariably are awarded YoY. While our Product team continuously strives for innovation, our HR team ensures we foster our company culture and make Conductor an amazing place to work.
We have led the SEO market since 2018, affirmed by every major third-party evaluator on the market. In the past year, Conductor became the first SEO platform to successfully build out market-leading, enterprise-level capabilities across every function needed to thrive in organic channels. This month, we ranked #1 ahead of all competitors for SEO Platform on the SERP (Search Engine Results Page).
Our platform is designed to be intuitive and adoptable by any member of an organization—including marketers, content creators, and tech teams—regardless of their SEO experience. However, we also have built one of the largest support teams in the market to guide our customers when they need extra assistance.
Expanding on our awards and their significance:
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
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