Company: TURKISH AEROSPACE
Company Description: Turkish Aerospace was incepted under the Ministry of Industry and Technology on June 28, 1973 to reduce Turkey’ foreign dependence in defense industry. Being among the top hundred global players in aviation and space industry, Turkish Aerospace is organized under six strategic business centers depending on the projects, In addition, integrated logistics support is provided for all products design
Nomination Category: Corporate Communications, Investor Relations, & Public Relations Categories
Nomination Sub Category: Communications or PR Campaign of the Year - Brand / Reputation Management
 Nomination Title: Turkish Aerospace Future Talents Program & Sky Kids Project
- Which will you submit for this nomination, a video of up to five (5) minutes in length about the nominated campaign or program, OR written answers to the questions for this category? CHOOSE ONE:
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers to the questions for this category, you must answer this first question: Specify the date on which this campaign or program was launched:
01.01.2021
- If you are providing written answers to the questions for this category, you must answer this second question: Describe the genesis of the nominated campaign or program: the reasons it was initiated, the challenges it was created to address, the problems it was developed to solve, etc. (up to 250 words):
Total 248 words used.
We beleive that, the best investment is “ invest for the future”, and our future is our children. As Turkish Aerospace, we have initiated two different programs that will guide our future and transfer all our knowledge and experience to future generations. These long-term programs will also serve the reputation of our brand and garner the appreciation of the entire public.
Since childhood is a very big age nuisance, it was not easy to appeal to all children's ages with a single program because it was a very big age nuisance, so it was the biggest problem while we were planning those programs. we solved this problem by creating 3 different modules for different ages.
Future Talents
This program is an 18-year journey where our children, who will guide and shape our and their future.
With this project, which was created as 3 modules with an age-oriented design, from primary school to engineering departments of universities and after that, young talents are directed to our university career programs and join the Turkish Aerospace family and our future at the end of their education.
Sky Kids
Turkey has 81 cities and we want to reach each kids in 81 cities that is why we have created Sky Kids programme, in addition to 3 modules of Future Talents. We have established Physical STEAM Workshop Classes as Turkish Aerospace.
We donated them to schools and trained their teacher for stem workshops and started Steam Workshop Classes in each cities of Turkey.
- If you are providing written answers to the questions for this category, you must answer this third question: Describe the development of the campaign or program: the planning process, the goal setting, the creative and media development, the scheduling, etc. (up to 250 words):
Total 248 words used.
As Turkish Aerospace, after many years of research, we truly believe that the best investment for our future is our children, and the most important point of this investment for us is that we also shape our kid’s future.
Thanks to this communication, we aimed to become an educational consultant for our children and their families and also a company where they can work in the future.
While shaping the future of our children, the reputation of our brand was to raise it to a unique level for the public and people all over our country.
Since childhood is a very big age nuisance, it was not easy to appeal to all children's ages with a single program because it was a very big age nuisance, so it was the biggest problem while we were planning those programs. we solved this problem by creating 3 different modules for different ages.
Hürkuş 6-10 aims to raise awareness about aviation, space and engineering in children aged 6-10.
Hezarfen 11-14 aims to help children aged 11-14 explore engineering and the industry from a young age and develop effectively in their own fields of interest.
Demirağ 15-18 aims to help young people aged 15-18 choose their fields of expertise by directly experiencing Turkish Aerospace and getting support from its engineers during the process of choosing their profession.
Thus, the “Future Talents Program” will enable us to support the education and development of future talents from elementary schools, middle schools, and high schools.
- If you are providing written answers to the questions for this category, you must answer this fourth question: Outline the activities and concrete results of this campaign or program since the beginning of 2019. Even if your initiative started before 2020, limit your response to activities and results since the beginning of 2020 only (up to 250 words):
Total 215 words used.
Our program has received 5000 entries in its first month and continues to grow with 1000 new entries every month.
Thanks to our digital campaign for Future Talents program, we have received over 1 million interactions and hundreds thousands of messages with our social media announcements and posts. (@tusaskariyer )
1,600 young people participated in the 6 Development Workshops held within the scope of the modules; The Children's E-Magazine, the first issue of which was published, was read by 1,800 children. The Musicals, which were exhibited with 120 plays in 14 provinces and 22 districts, reached 60,000 students in the age range of 6-8 years.
Thanks to this program, the awareness and reputation of our brand has reached a unique level and has evolved into a project where consultant teachers in schools tell about the program, written and visual media promotions and even families on the streets talk to each other and call it an unmissable opportunity.
Our program attracts great attention and participation by young talents and their families and has activated a successful communication process by creating a connection between Turkish Aerospace Dec employees and young talents.
Details of events for each age group https://career.tusas.com/geleceginyetenekleri
you can find it at his address and on his @tusaskariyer instagram account.
- You have the option to reference here any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
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