Company: TURKISH AEROSPACE
Company Description: Turkish Aerospace was incepted under the Ministry of Industry and Technology on June 28, 1973 to reduce Turkey’ foreign dependence in defense industry. Being among the top hundred global players in aviation and space industry, Turkish Aerospace is organized under six strategic business centers depending on the projects, In addition, integrated logistics support is provided for all products design
Nomination Category: Corporate Communications, Investor Relations, & Public Relations Categories
Nomination Sub Category: Communications or PR Campaign of the Year - Community Engagement
 Nomination Title: Turkish Aerospace Future Talents Program
- Which will you submit for this nomination, a video of up to five (5) minutes in length about the nominated campaign or program, OR written answers to the questions for this category? CHOOSE ONE:
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers to the questions for this category, you must answer this first question: Specify the date on which this campaign or program was launched:
The Future Talents Program started as of January 1, 2022 and continues.
- If you are providing written answers to the questions for this category, you must answer this second question: Describe the genesis of the nominated campaign or program: the reasons it was initiated, the challenges it was created to address, the problems it was developed to solve, etc. (up to 250 words):
Total 243 words used.
We think that the biggest investment is to work today to shape the future and to dominate tomorrow with forward-looking projects. Future Talents program is a project that serves the 18-year talent acquisition projection, supports Turkey's young talents and their families on their career paths and brings them to the sector through a successful community engagement process.
With this carefully designed project with an operating process of 18 years, we reach the young people of our country when they are only 6 years old. We open the doors of the aviation and engineering world to them and both support and direct their development. Thus, we do not leave our young talents alone on their long career path from primary school and support them with all the opportunities and engineers of Turkish Aerospace.
After years of research with experts in the field, we have found that community engagement is vital to long-term success. As a result of our research, we came to the conclusion that the most important innovative breakthrough in this area is that the community engagement starts at the level of 6-year-old children and continues until they participate in the sector.
Thus, The Future Talents program was created within the framework of 3 modules designed with a long-term application process for these reasons and purposes. The difficulties encountered in the research, development and implementation of the program have been solved by the work of expert pedagogues and experts of aviation and engineering.
- If you are providing written answers to the questions for this category, you must answer this third question: Describe the development of the campaign or program: the planning process, the goal setting, the creative and media development, the scheduling, etc. (up to 250 words):
Total 246 words used.
The Future Talents program was designed in 3 modules based on age: "Hürkuş 6-10", "Hezarfen 11-14" and "Demirag 15-18". Applications within these modules are updated and implemented according to the current conjuncture.
“Hürkuş 6-10” aims to raise awareness about aviation, space and engineering in children aged 6-10.
“Hezarfen 11-14” aims to help children aged 11-14 explore engineering and the industry from a young age and develop effectively in their own fields of interest.
“Demirağ 15-18” aims to help young people aged 15-18 choose their fields of expertise by directly experiencing Turkish Aerospace and getting support from its engineers during the process of choosing their profession.
In these modules, Development Workshops where young people develop their STEM skills and introduce the fields of aviation and engineering, E-Magazines for Children and Young, that they can access entertaining and instructive content about these fields and Technical Trips, where they can get to know the products and engineers of Turkish Aerospace, are implemented. In addition, "Hürkuş and Gökbey Musicals", which appeal to younger ages, are performed in the "Hürkuş 6-10" module. Also "Engineering Talks” and “Preference Consultancy Services" are offered in the "Demirag 15-18" module.
The most important distinguishing feature of the Future Talents program is that individuals engage actively with Turkish Aerospace and the sector from the age of 6. The long-term design of the program ensures that children who are introduced to Turkish Aerospace from an early age stay with us until they actively participate in the industry.
- If you are providing written answers to the questions for this category, you must answer this fourth question: Outline the activities and concrete results of this campaign or program since the beginning of 2019. Even if your initiative started before 2020, limit your response to activities and results since the beginning of 2020 only (up to 250 words):
Total 169 words used.
Our program has received 5000 entries in its first month and continues to grow with 1000 new entries every month. Thanks to our Future Talents program digital campaign, we can see in what quality and quantity our program engages communities. Over 1 million interactions and hundreds thousands of messages are one of its outputs. (@tusaskariyer )
1,600 young people participated in the 6 Development Workshops held within the scope of the modules; The Children's E-Magazine, the first issue of which was published, was read by 1,800 children. The Musicals, which were exhibited with 120 plays in 14 provinces and 22 districts, reached 60,000 students in the age range of 6-8 years.
Our program attracts great attention and participation by young talents and their families and has activated a successful communication process by creating a connection between Turkish Aerospace Dec employees and young talents.
Details of events for each age group https://career.tusas.com/geleceginyetenekleri
you can find it at his address and on his @tusaskariyer instagram account.
- You have the option to reference here any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 4 words used.
https://career.tusas.com/geleceginyetenekleri
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