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Led by Mohamed Tohami, multi award winning Passion to Profit is an Egypt-based entrepreneur’s accelerator that helps unfulfilled employees become thriving entrepreneurs in their chosen fields, offering clients a “low risk, high joy” approach to entrepreneurial success. In response to Covid19 (2020), accelerator founder Mohamed Tohami re-engineered – from concept to delivery – his training program into the world’s first scalable start-up accelerator, currently helping almost 800 entrepreneurs to achieve passion and purpose.
Serial entrepreneur, author of five top-selling Amazon books, named #1 Thought Leader in Start-ups by Thinkers360 and accepted in 2021 as an Entrepreneur Leadership Network member, Tohami’s Passion to Profit program represents a new paradigm of entrepreneurial success. It’s an innovative online program making the transition from employment to entrepreneurship systematic and safe, called a ‘stunning system’ by world-renowned business author Michael E. Gerber.
Product
Naturally risk averse, Tohami saw flaws in accelerators serving only tech and investors. Most programs required an initial idea, but Passion to Profit helps entrepreneurs find their passion and build their business in a ‘low-risk, high-joy’ way. Created in 2012, the program relied on face-to-face workshops. Redesigned in 2020, it’s now delivered entirely online using:
- Lifetime access to an E-Learning portal.
- Weekly Live Sessions for advice and motivation.
- Interactive Group Mentoring to overcome obstacles and answer questions.
- A Private Community of 4,300+ sharing progress, getting feedback and celebrating success.
- Private Coaching with Tohami.
Pre-recorded training and a supportive online community is enabling a new environment for living and learning. In six months, students get everything needed to launch a business alongside current employment, grow it to a sustainable income, and confidently leave their job.
Impact Tohami’s Facebook following of almost a quarter of a million has seen him:
- solve thousands of Followers’ pain points through insightful Thought Leader articles and posts
- host 35+ live Q&A sessions reaching over one million entrepreneurs across 2019-2021
- deliver 20+ online webinars to over 2,000 entrepreneurs
- post 130+ how-to videos and inspirational talks supporting an unlimited number of entrepreneurs globally
- share inspirational Passion to Profit success stories every week since April 2020.
As a result, 64.3% of customers heard of Passion to Profit through Facebook, 32.1% through word of mouth and 57.1% chose it because they considered Tohami trustworthy. Passion to Profit has transformed lives, learning and working environments across Egypt and the Middle East. It’s helped people throughout the pandemic learn online and explore alternatives to employment with businesses launched in every field you can think of from woodworking to published novelists. 96% of students report increases in purpose and motivation and 5 out of 7 say personal confidence has increased. Suhair Abdul-Ati Mohamed, founder of Sue’s Patchwork commented: ‘I feel I am alive through this passion.’
From 420 in 2019 to a projected 800 at the end of 2021, student numbers have almost doubled, with turnover increasing 39% to 2.5 million EGP and net profit up an incredible 67% to 1.5 million EGP. The majority of students cite time freedom, self-confidence, and a complete change in their way of thinking as the biggest impacts. The innovative online community was applauded, with many saying ‘Passion to Profit changed my life totally’. Eman El-Gamel, former dentist and founder of Emy’s Handmade Soap, questioned: ‘How did I live all this time before?’ A massive 85% say income has increased or remained at the same level as corporate employment with 37% earning 10K+ a month and 6% earning 50K+. 100% felt the program had been a good investment and 100% would recommend it to a friend. Passion to Profit has fulfilled its innovative aim. Unfulfilled employees have everything they need to start a passion-driven business and love what they do. ‘Passion to profit is what he says and passion to profit is what he does.’ – Michael E. Gerber, Bestselling Author of The E-Myth.
Nomination Title: Mohamed Tohami
