Company: Jeunesse Global
Company Description: Jeunesse is a billion-dollar global direct selling company with a mission to positively impact the world by helping people look and feel young, while empowering each other to unleash their potential. The company’s skin care and nutritional products are made exclusively for Jeunesse and form a comprehensive Youth Enhancement System. Jeunesse operates in over 145 markets worldwide.
Nomination Category: Marketing Organization / Professional Categories
Nomination Sub Category: Marketing Department of the Year
 Nomination Title: Jeunesse Global® Marketing Department
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominated department since 1 January 2020, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated department: its history and past performance (up to 200 words):
Total 182 words used.
Jeunesse is graced with what is perhaps the most decorated team of marketers in the direct selling industry. Since 2014, the team has garnered more than 700 awards for a range of creative work — from print publications, packaging and videos, full-scale event branding and production, to digital communications, websites, mobile apps, eblasts, social media graphics, and more. This conglomerate functions as a global creative agency of more than 100 copywriters, graphic designers, photographers, videographers, web designers, project managers, digital marketers, event planners, production crew, and brand managers who engage Jeunesse Distributors and consumers across all touchpoints. Collectively they have created a billion-dollar global brand with a strong identity that reflects the Jeunesse culture.
A truly creative team, their personal backgrounds are quite diverse and include a former Rio boy band member, professional dancers, published authors, musicians, a hobby farmer, a sports pilot, a Portuguese national champion kickboxer, an illustrator, and several world travelers…to name a few! Yet, with all the accolades this extensive and eclectic team has received, their mission is clear — to continue evolving and striving for the extraordinary.
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the department's achievements since the beginning of 2020 that you wish to bring to the judges' attention (up to 250 words):
Total 251 words used. If the word count is more than 25 words over the limit, please deduct one (1) point from your score. For Jeunesse, 2021 was the year of thinking globally while acting locally — specifically focusing on localizing products for strategic markets. For the marketing team, that meant creating more than 20 targeted new product concepts…from formula and packaging to brand identity and award-winning marketing assets.
In addition to developing and rolling out new products, the marketing group was responsible for creating engaging global events for limited in-person and virtual audiences, continuing to strengthen and communicate the Jeunesse brand values across the globe, and sharing company information, promotions, and activities across all platforms, keeping Jeunesse stakeholders engaged in activities, creating amazing incentive trips for the company’s top earners, and raising funds for the company’s nonprofit foundation. All of which are localized, customized, and translated into up to 25 languages!
In 2021, Jeunesse launched 23 new products across five regions, ranging from supplements and beauty items to beverages and personal care goods. A localized strategy included using local ingredients and manufacturers, filling unique niches, and entering growing product categories in specific markets.
In Brazil — one of the world’s top 5 beauty-obsessed countries — Jeunesse launched its NuBod™ line of body sculpting products and two new fragrances, one of which won Best New Fragrance in the Pure Beauty Global Awards. In Indonesia, the company launched Jeunesse 7VN™, an energy product that includes botanical ingredients unique to the area.
This localization strategy resulted in lowered product costs and market growth. The average growth of the top three markets was greater than 106% in 2021.
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the department's past performance (up to 250 words):
Total 239 words used.
The Jeunesse marketing team is unique and encompasses many of the company’s most important and visible activities including product development, brand management, graphic design, website design and user experience, video production, event planning and production, corporate and incentive travel, public and community relations, social media, and corporate communications. And all done on a global scale spanning more than 145 markets worldwide working together across time zones and cultures.
Major 2021 accomplishments include:
- Launching 23 new products:
- Nevo® Splash liquid energy supplement in 3 versions (Brazil)
- 4RLF™ Topical Analgesic (North America and EU markets)
- m-mun™ 365 dietary supplement (North America)
- Cunique™ antioxidant supplement (Asia Pacific and Greater China)
- m-mun™ algae formula (EU)
- Nevo Energy Drink Red Grape flavor (Europe & Middle East)
- TruNu™ Cappuccino (Latin America)
- NuBod™ Body Sculping System and Bronzer — 4 products (Brazil)
- Trimatrix™ antibacterial personal care – 3 products (Argentina)
- E-VOK™ Fragrances — 2 fragrances (Brazil)
- Naara Lux™ supplement formula (Brazil)
- Man-Up™ male enhancement nutritional line — 2 products (Latin America)
- L1FE Cirqul8™ heart, immune and health formula (Australia)
- Jeunesse 7VN™ energy product (Indonesia)
- Conceptualizing and producing a multitude of global events (virtual, live, and hybrid)
- Producing hundreds of digital and print communications
- Produced company products, events, incentive trips, and informational videos
- Garnered 141 marketing awards in several competitions
Jeunesse Marketing has and will continue to position Jeunesse as an industry leader and is dedicated to infusing all aspects of the business with Jeunesse brand values.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 74 words used.
The Jeunesse marketing team created effective marketing tools critical to the company’s success. View a recap of their award-winning work in the Jeunesse 2021 Marketing Reel video.
To see how the marketing team infused all aspects of the company business with Jeunesse culture and brand values in 2021, view the Jeunesse 2021 Recap video.
The We Live Jeunesse video showcases the Jeunesse brand values of being innovative, modern, fun, inclusive, health-conscious, inspiring, and energizing.
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