Company: MobiFone Corporation, Hanoi, Vietnam
Company Description: MobiFone was established on April 16, 1993. In 2014, the company is transformed into MobiFone Corporation, under the Ministry of Information and Communications, doing business in the fields of: traditional telecommunication services, VAS, Data, IT products & services, retail and distribution. In Vietnam, MobiFone is one of the three largest mobile operators with more than 30% market share
Nomination Category: Product & Service Categories - Business Technology Solutions
Nomination Sub Category: Artificial Intelligence/ Machine Learning Solution
 Nomination Title: MOBIFONE MOBIAGRI PLATFORM- AN INNOVATIVE ARTIFICIAL INTELLIGENCE SOLUTION IN AGRICULTURE
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the the nominated new or new-version product or service, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: If this is a brand-new product, state the date on which it was released. If this is a new version of an existing product, state the date on which the update was released:
Released in January 2022, mobiAgri, which is an application, has rapidly acquired its leading position in the Vietnamese market by creating a strong connection between the four stakeholders, including the Government, enterprises, farmers, and experts. Based on a preeminent Artificial Intelligence (AI) technology and the use of big data and telecommunications resources, mobiAgri utilizes plant data provided by agricultural experts to create complete solutions for users through its various functions, such as Plant Doctor, Plant Encyclopedia, Connecting to Experts, and Weather Forecast.
- If you are providing written answers for your submission, you must provide an answer to this second question: Describe the features, functions, and benefits of the nominated product or service (up to 350 words):
Total 349 words used.
The heart of mobiAgri is Plant Doctor, which applies AI in diagnosing plant diseases. The main technology used for this model is AI network architectures based on Convolutional neural networks and the Attention model. The system training is continuously improved using data from plants at different growth stages coming from various regions of Vietnam, thereby increasing the accuracy in identifying diseases on each plant. Specifically, for each sample (plant or disease) the system analyzes at least 1,000 high quality photos (above 2 megapixels) with a variety of shooting angles, ratios, and light conditions to provide correct analytical results. This function is designed right in the center of the application to allow users to take photos or import them from their personal device. The machine will automatically analyze and diagnose plant diseases, and then display the results and provide clear information for users. In addition, the system suggests connecting directly with experts or post the user’s questions in the forum for further discussion, which is also integrated to the app.
Plant Encyclopedia is a useful online plant database for users. This function is beneficial for users as it provides technical information on farming through a large number of electronic documents focusing on pests and plant diseases. These documents are categorized and displayed in labelled folders to help users view and search information easily. When the users select a specific plant, the system will show the plant information, recommend methods for growing and taking care of the plant, and provide detailed instruction about potential pests and diseases.
Connecting to Experts is a function that helps users quickly get advice from experts regarding plant problems. The experts, who are highly experienced agricultural scientists, will be recommended by system based on their expertise on each plant. The users of mobiAgri can choose between two supporting methods, which are online support (getting advice through video call) and offline support (booking a face-to-face consultation or chat box).
Weather Forecast: Depending on the user's location, the system will use data from agro-meteorological stations to send extreme weather warnings, daily regional weather forecasts, and cultivation recommendations.
- If you are providing written answers for your submission, you must provide an answer to this third question: Outline the market performance, critical reception, and customer satisfaction with the product or service to date. State monetary or unit sales figures to date, if possible, and how they compare to expectations or past performance. Provide links to laudatory product or service reviews. Include some customer testimonials, if applicable (up to 350 words):
Total 349 words used.
Due to the negative impact of Covid-19 and climate change, the Vietnamese Government has determined that digital transformation in agriculture is one of the vital solutions to ensure food security and achieve poverty reduction. Following the orientation of the Government, MobiFone determined to provide mobiAgri platform, which offers tremendous support for farmers, by enhancing their knowledge and providing them access to high-tech in agriculture. The usefulness of mobiAgri is particularly important to Vietnamese farmers who heavily depend on traditional manual farming methods with low productivity and exploit pesticides and chemical fertilizers that cause water pollution. The potential market for mobiAgri is enormous, which includes about 17.8 million farmers in Vietnam.
In the first 6 months of 2022, mobiAgri has approached farmers in nearly 20 provinces. This solution has also been introduced at workshops and exhibitions organized by provincial government agricultural agencies, and numerous online seminars conducted by agricultural firms. In order to keep balance between business and social goals, mobiAgri offers 3-month trials for farmers to familiarize themselves with the new system. The packages also offer mobiAgri users extra telecommunication benefits with unlimited Internet data. Furthermore, mobiAgri frequently offers promotions, including cash bonuses or lucky draw through the network's communication channels such as SMS, auto call out, flash messages, app notifications, and online marketing. This effort helps mobiAgri attract around 200,000 subscribers, thousands of farmer users, and numerous agricultural agencies in 2022.
Customers satisfaction is our first priority. mobiAgri proudly receives positive feedback and was rated as one of the most user-friendly applications. However, we still continuously improve its features to bring more values for the users. MobiFone usually sends technicians to help farmers install the app and collect their feedback. The product is warmly welcome in different regions, particularly in the Central Highlands of Vietnam by the farmers from ethnic minority groups. In this fast-changing world, many farmers are threatened to be left behind due to their lack of knowledge and technical skills. MobiFone is proud of providing the solutions to help farmers address this issue and contributing to the rural and agricultural development of Vietnam.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 34 words used.
We have uploaded the attachments about solution introduction (video), newspaper links, brochure, surveys of customer satisfaction and sales campaign. We believe these supporting documents could help you to know about MobiFone MobiAgri Platform better.
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