Company: Amagi Corporation
Company Description: Amagi is a next generation media technology company, providing end-to-end cloud-managed live and on-demand video infrastructure to content owners, broadcast and cable TV networks, and OTT platforms. Amagi is one of the largest cloud playout providers in the world with 800+ playout chains and 500+ channels on its platform, and deployments in over 40 countries.
Nomination Category: Product & Service Categories - Content & Content Technology Solutions
Nomination Sub Category: Video Platform for Media & Publishers
 Nomination Title: Amagi's cutting-edge solutions for CTV-led FAST
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Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: If this is a brand-new product, state the date on which it was released. If this is a new version of an existing product, state the date on which the update was released:
Amagi introduced into the market in early 2020 its Free Ad-Supported Streaming TV (FAST) solution platform for content owners.
- If you are providing written answers for your submission, you must provide an answer to this second question: Describe the features, functions, and benefits of the nominated product or service (up to 350 words):
Total 350 words used.
Connected TV (CTV), when originally introduced into the market, was merely a conduit for millions of viewers to OTT or Subscription-based Video-On-Demand (SVOD) platforms. The CTV landscape went through a shift when manufacturers of these devices transformed to become content distributors and started offering free (ad-supported) programming to viewers as a monetization strategy.
Connect to any CTV device today, and you gain access to a host of Free Ad-supported Streaming TV (FAST) platforms (both owned as well as third-party), offering every genre of appeal to the modern-day viewer. What's more? The platforms come with low ad loads (between 2 to 16 minutes per hour depending on the platform) compared to longer ad breaks on traditional cable TV. The appeal of low ad loads coupled with rising subscription fatigue has made CTV-led FAST the undisputed leader in the OTT market. And Amagi is the torch bearer of the global FAST ecosystem.
Creating & Distributing on FAST - Amagi helps leading content owners create and launch channels quickly at low cost and distribute them at scale to multiple FAST platforms. We established 50+ FAST platform partnerships globally - The Roku Channel, Samsung TV Plus, VIZIO, Plex, Rakuten TV, Peacock, and more - offering an unmatched distribution network to content owners. Leading content brands such as USA TODAY, Tastemade, Gusto TV, Accuweather, Cinedigm, and more, have chosen to engage our services to amplify their FAST distribution.
Monetizing on FAST - Amagi is also one of the largest first-party ad platforms in the CTV advertising landscape supporting over 700 content brands and managing 2000+ channel deliveries globally. The company supports buyers (advertising brands) and sellers (content owners and platforms) through its CTV ad marketplace, backed by advanced ad insertion technology and analytics. Armed with comprehensive data on viewership and ad performance generated by Amagi’s proprietary analytics platform, content owners can devise ad and programming strategies to their advantage while delivering a seamless and engaging viewing experience. Meanwhile, advertisers looking to shift their ad budget from traditional Pay TV to CTV-led FAST gain access to an engaged audience pool, deriving higher reach and better ROI.
- If you are providing written answers for your submission, you must provide an answer to this third question: Outline the market performance, critical reception, and customer satisfaction with the product or service to date. State monetary or unit sales figures to date, if possible, and how they compare to expectations or past performance. Provide links to laudatory product or service reviews. Include some customer testimonials, if applicable (up to 350 words):
Total 337 words used.
Amagi has become the de facto technology leader in the CTV led-Free Ad-supported Streaming TV space. We have brought broadcast-grade quality to the most sought-after FAST platforms and introduced new monetization avenues for all the key stakeholders - content owners, platforms and advertisers.
Hear it from our customers -
Rakuten TV, a leading Video-On-Demand (VOD) platform in Europe partnered with Amagi for channel distribution and monetization:
“This partnership with Amagi is key for Rakuten TV as we continue our European expansion” said Jacinto Roca, CEO and Founder at Rakuten TV. “It has provided access to a great line-up of third-party content across a wide range of genres.”
(Source: press announcement)
AccuWeather, the world's most accurate weather source, partnered with Amagi to launch its 24/7 linear channel:
“For AccuWeather NOW, it was important that we created a unique brand and graphics presentation,” said Sarah Katt, General Manager, AccuWeather Network. “We also needed to adapt our content to meet the requirements of The Roku Channel and other FAST platforms. Amagi not only delivered flawlessly on both counts but did so on a very tight timeline.”
(Source: press announcement)
Tennis Channel collaborated with Amagi for the launch of a new FAST channel in the US.
“The experience of launching our first FAST channel for tennis in the United States with Amagi has been enriching,” said Andy Reif, Senior Vice President, Tennis Channel International. “The Live-to-VOD functionality from Amagi is extremely valuable to us as it allows effortless switching between live and recorded content."
(Source: press announcement)
Crackle Plus, one of the largest operators of ad-based streaming services, expanded its CTV ad inventory with Amagi
“The CTV advertising marketplace is bursting with untapped potential, and Amagi is one of the few ad solutions providers with a 360-degree view of the entire landscape,” says Philippe Guelton, president of Crackle Plus. “By working with them, we can now offer our advertising partners additional reach and targeted ad deliveries in a curated, brand-safe environment.”
(Source: press announcement)
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