Company: Juffali Automotive Company, Jeddah, Saudi Arabia
Nomination Submitted by: Phenomenal Pr & Communication & Events
Company Description: Phenomenal is a Saudi Public Relations and Event Management agency founded by Mr. Shadi Zahid in Dec 2006. It believes in Saudi capabilities which is why it is managed by Saudis, giving the company an advantage as they are more in-tune with the local, GCC and MENA markets.
Nomination Category: Marketing Categories
Nomination Sub Category: Award for Innovation in Sponsorships
 Nomination Title: Curvature Sponsorship Event
- Provide an essay of up to 625 words describing the nominated innovative achievements since July 1 2020:
Total 103 words used.
Juffali Automotive Company
Curvature Sponsorship Event
2 February 2022
About
Juffali Automotive Company worked alongside the young Saudi talents from Curvature Studio to sponsor their studio’s opening event. Curvature is a studio specializing in professional car photography, working alongside Juffali Automotive Company to shoot the latest models of Mercedes-Benz products.
Sponsorship Objectives
- Empower the young Saudi talents.
- Support local small businesses.
- Contributing to the Saudi Local Content initiative
Execution
- Planning phase: 1 Week
- Communication phase: 4 Days
- Execution phase: 3 Days
Results
- 88 attendees, media representatives, influencers, photographers, and VIPs
- 50 Media appearances in newspapers, online news, Influencers, and social media news accounts.
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