Company: BBSA, Dover, Delaware
Company Description: BBSA is a global outsourcing marketing company dedicated to helping small and large enterprises grow and thrive. We offer specialized marketing solutions to businesses while eliminating substantial workloads from their client's operations. With offices in the US, UK, Hong Kong, & Virgin Islands, BBSA is the only company offering a unique 24-hour, seven-day-a-week business model across the globe.
Nomination Category: Management Categories
Nomination Sub Category: Executive of the Year - Advertising, Marketing & Public Relations
 Nomination Title: Anna Stella, Founder of BBSA, Academic Researcher, and Marketing Expert
- Which will you submit for this nomination, a video of up to five (5) minutes in length or a written essay of up to 650 words? Choose one:
Essay of up to 650 words
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video:
- If you are providing a written essay for this nomination, submit in this space an essay of up to 650 words describing the nominee's accomplishments since 1 January 2021:
Total 7 words used.
Anna Stella, the founder & CEO of BBSA, is a pioneer in global marketing outsourcing.
She has significant milestones in her academic and professional journey, including an
MBA from Henley Business School, where she earned a scholarship for winning the
Institute of Directors competition. Additionally, she holds an MA in Strategic Marketing
Management from Kingston University and a BA(h) in Communication and Marketing
from Nottingham Trent University. Anna is pursuing a Doctorate at Strathclyde
University, focusing on "Outsourced Marketing Services for small-sized businesses."
The unique 24/7 business model
In 2021, Anna introduced BBSA’s unique 24-hour, seven-day-a-week business model,
enabling all clients to get marketing support anytime. No other marketing agencies in
the world operate with this business model.
[REDACTED FOR PUBLICATION]
BBSA now has offices in the USA, U.K., the Virgin Islands, and Hong Kong and has
expanded its dedicated and diverse team to 30+ marketing experts.
Since our establishment in 2012, BBSA's goals have extended beyond acquiring new
clients; we aspire to "democratize marketing." We aim to make marketing accessible,
affordable, and flexible, even for smaller businesses, just as it has traditionally been for
larger organizations with more flexible budgets.
Leadership and organizational culture
Anna is a vibrant leader with a personality to match. She bases BBSA's work on six
pillars:
- sustainability
- passion for great marketing
- discipline and commitment to clients
- data-first approach
- inclusivity, and
- mentorship.
Her team attributes their loyalty and strong work ethic to Anna's inclusive leadership
style, driven by her passion and love for marketing. Under her leadership, BBSA has
built a positive working environment prioritizing employees' growth and well-being.
Aside from ongoing marketing training, since 2021, BBSA has provided to all staff:
- specialized diversity training,
- flexible work arrangements,
- mentoring programs, and
- mental health resources.
Realizing the societal impact of inclusivity and diversity, Anna has woven these values
into her business. With more than 67% of the staff being women, BBSA has established
fair pay policies that ensure that all employees are fairly compensated regardless of
race, gender, religion, orientation, or cultural background.
One of the defining moments at BBSA was during the pandemic when Anna led her
team to a global scale, making great marketing and customer dedication the
cornerstone of BBSA's reputation. In 2021 BBSA changed focus, moving from serving
clients to serving the business community. We made every single client, small or big, a
priority by offering them personalized experiences and a few free marketing activities to
help them sustain their businesses. [REDACTED FOR PUBLICATION]
Going green
Anna is an avid marathon runner. Her motto, “Why take the car when you can run to
your meetings?” summarizes her dedication to sustainability beyond mere certification;
she actively seeks to assist BBSA and her clients in attaining sustainability and
protecting the environment.
To mark its 10th anniversary in 2022, after getting green-certified by GreenAmerica,
BBSA launched a ‘reafforestation initiative’ that involves planting a tree for each new
client joining BBSA. Through this program, we’ve successfully planted [REDACTED FOR PUBLICATION] trees to
date. While we acknowledge this is just a small contribution to the broader global
sustainability challenges, the campaign created awareness, as every little counts.
To date, Anna still doesn’t drive a car and has never taken business-class flights.
GreenAmerica recognized Anna’s work in 2023 and listed her as a ‘remarkable leader’
in their GreenAmerica Network publication.
- In bullet-list form (up to 150 words), provide a brief summary of up to ten (10) of the nominee's chief achievements since 1 January 2021:
Total 7 words used.
[REDACTED FOR PUBLICATION]
3. Moved the industry forward: Concluded the three-year entrepreneurship study
"The Great Small Business Study," Collaborated with Strathclyde Univeristy to
conduct a major study on marketing outsourcing.
Anna is due to publish a book on small business marketing in late 2023.
4. Awards won in 2023:
- Won the Brainz Awards
- Became a finalist of Convrt Awards
5. New business operations in Hong Kong
6. Launched a 24-hour, seven-day-a-week outsourcing business model in 2021
7. Diversity targets: commitment to diversity and inclusivity. 67% of BBSA staff are
women
8. Green-certified by GreenAmerica (2022)
9. Launched the ‘Reforesting Campaign’ to mark our 10th anniversary.
[REDACTED FOR PUBLICATION]
10. Media: Anna was appointed Guest Executive Contributor for ‘Forbes’ and
‘Brainz’
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