Company: Ooni Pizza Ovens; Edinburgh, UK
Nomination Submitted by: Backbone Media
Company Description: Founded by husband-and-wife team Kristian Tapaninaho and Darina Garland in 2012, Ooni Pizza Ovens revolutionized the outdoor cooking landscape and created a new category when they launched the world’s first portable pizza oven. Known for bringing portable pizza ovens to backyards all over the world, Ooni’s goal is to help people make truly great pizza at home.
Nomination Category: Product & Service Categories
Nomination Sub Category: Consumer Products - Durables
 Nomination Title: Ooni Volt 12 Electric Pizza Oven
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the the nominated new or new-version product or service, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
Written Answers
- If you are providing written answers for your submission, you must provide an answer to this first question: If this is a brand-new product, state the date on which it was released. If this is a new version of an existing product, state the date on which the update was released:
The Ooni Volt 12 Electric Pizza Oven is an all-new product from Ooni, which launched on March 2, 2023.
- If you are providing written answers for your submission, you must provide an answer to this second question: Describe the features, functions, and benefits of the nominated product or service (up to 350 words):
Total 323 words used.
Ten years ago, Ooni re-imagined what a pizza oven could be and created a wide range of innovative ovens you can use outdoors. While these ovens objectively changed pizza-making, as we know it, those without an outdoor space were left to continue relying on a conventional home oven. Those home ovens are typically limited to 500 °F, so you simply can’t reach the temperature needed to create the charred, bubbly, delicious crust you get from a pizzeria. So, Ooni spent the past three years developing an innovative and intuitive oven that allows anyone to cook a multitude of pizza types both indoors and outdoors.
Ooni’s Volt 12 Electric Pizza Oven is the very first indoor-outdoor pizza oven capable of reaching 850 °F, making perfectly cooked pizza possible in just 90 seconds. While nobody becomes the perfect at-home pizzaiolo overnight, users can rest assured that this oven is built with cooking presets to easily make the most popular pizza styles just minutes after plugging it in. Without relying on presets, users can customize their cooks via Temperature, Time, and Balance control dials. Hidden within the Balance dial is a boost feature designed with pizza parties in mind. The Boost function further activates the lower heating element, recharging the pizza stone in between cooks. The Ooni Volt 12 Electric Pizza oven also features a heat-retaining triple-paned borosilicate glass door, so users can monitor the progress and watch their creations come to life under the internal oven light.
Built with a greener future in mind, the Volt 12 Electric Pizza Oven is the brand’s most efficient oven yet. With an automatic shutoff feature, the oven will power down after sensing 45 minutes of inactivity. After attaining pizza perfection, the Volt 12 Electric Pizza Oven with non-slip rubber feet can simply stay put on a standard kitchen countertop. Equipped with built-in carry handles, the lightweight oven is easy to move and store when it’s not in use.
- If you are providing written answers for your submission, you must provide an answer to this third question: Outline the market performance, critical reception, and customer satisfaction with the product or service to date. State monetary or unit sales figures to date, if possible, and how they compare to expectations or past performance. Provide links to laudatory product or service reviews. Include some customer testimonials, if applicable (up to 350 words):
Total 96 words used.
The Ooni Volt 12 Electric Pizza Oven sold out just days after its highly anticipated launch on March 2, 2023 - the brand's most successful launch yet. In just two weeks, this new oven earned several awards and stellar reviews from publishers, like the Wall Street Journal, Robb Report, VICE, The Spruce Eats, Kitchn, and Popular Mechanics. America’s Test Kitchen named the Volt 12 an “All-Time Favorite” and “Best in Show” at North America’s largest housewares trade show, The Home Inspired Show, which also sent Ooni home with “Best in Show” for the Kitchen Electrics category.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 56 words used.
Media Coverage
Accolades
- Best Electric Pizza Oven (Popular Mechanics)
- Best New Release (The Spruce Eats)
- All-Time Favorite (America's Test Kitchen)
- Best in Show (America's Test Kitchen)
- Best in Show - Kitchen Electrics (The Home Inspired Show)
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