Makati Central Estate Association, Inc., Makati City, Metro Manila, Philippines: FIFTY YEARS AND FORWARD

Company: Makati Central Estate Association, Inc.
Company Description: The Makati Central Estate Association is a non-profit that has played a significant role — since its inception 60 years ago — in upholding the standards established by the Philippines’ first privately planned urban development. Its mandate is to promote the welfare of the Makati Central Business District and to promote the best interests and well-being of all those who live and work in it.
Nomination Category: Annual Report & Other Publication Categories
Nomination Sub Category: Company History Publication - More Than 50 Years
2023 Stevie Winner Nomination Title: FIFTY YEARS AND FORWARD
  1. Date this publication was first distributed:

    December 2021

  2. Briefly describe this entry's communications objectives and how it met those objectives (up to 200 words):

    Total 200 words used.

    The Makati Central Estate Association (MACEA) marked 50-plus years of its stewardship of the first privately-planned urban development in the Philippines, the Makati Central Business District (CBD). 

    The challenge was to create a memory project, the first of its kind, since no previous book had heretofore captured the history of this 21st-century city that helped shape a nation. It aimed to create a landmark survey of the district’s past, present, and future and the role MACEA played in its constant evolution; and to make it vital today to its core constituencies. Equally importantly, the book also aimed to raise funds for Makati’s indigent who suffered most from the COVID-19 pandemic. 

    The book thus chose to tell the story of the CBD through the photo-documentation of its evolving architecture across generations as well as the narratives of its communities. It captured the district’s many aspects that give its character: from public to private art, libraries and education, lifestyle and leisure, and the changing skyline of this future space.

    This 300-page volume was based on thousands of hours of research and interviews; with more than 200 never-before-seen archival pictures and all-original photographs taken on foot and by drone; was well-received by media.

  3. Provide the applicable creative and production credits for this entry:

    Publisher : Makati Central Estate Association (MACEA)

    Prologue : Fernando Zobel de Ayala, Special Advisor, Ayala Corporation

    Preface : Arch. William V. Coscolluela, Chairman and President, Makati Central Estate Association

    Essays, Editing, Project Management : Lisa Guerrero Nakpil

    Book Design and Art Direction : Miguel Lucas Wylengco

    Photography : Wig Tysmans, Paul Quiambao, Patrick Diokno

Attachments/Videos/Links:
FIFTY YEARS AND FORWARD
PDF MACEA_FIFTY_YEARS_AND_FORWARD.pdf
PDF MACEA_FIFTY_YEARS_AND_FORWARD_N05C.pdf