Enerjisa Enerji, Istanbul, Turkey: Energy Of My Business Relaunch Campaign

Company: Enerjisa Enerji, Istanbul, Turkey
Company Description: At Enerjisa Enerji A.Ş., we operate two main business lines, i.e. power distribution and retail, with operational excellence and reach 10.1 million customers in 14 provinces to provide distribution services to over 21 million users. Meanwhile, we provide significant contributions to sustainability through our human-, technology- and solution-oriented power distribution investments and operations.
Nomination Category: New Product & Service Awards Categories
Nomination Sub Category: Marketing Solution – New Version
2023 Stevie Winner Nomination Title: ENERGY OF MY BUSINESS RELAUNCH CAMPAIGN
  1. Which will you submit for your nomination in this category, a video of up to five (5) minutes, explaining the features, functions, benefits, and results to date of the nominated product or service, OR written answers to the questions? (Choose one):
    Written answers to the questions
  2. If you are submitting a video of up to five (5) minutes in length, provide the URL of the video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video. If you are submitting written answers to the questions for this category, provide them in the spaces below.
     
  3. Describe the features, functions, and benefits of the nominated product or service (up to 350 words):

    Total 344 words used.

    Aim of Relaunch Campaign:
    Bringing our user-oriented solutions, long-term cooperation understanding and performance-based business model to the top. By doing so, we aimed to make Enerjisa the first brand comes to mind by increasing the awareness of Energy of My Business project. Following message delivered to underline our differentation points by raising awareness with relaunch campaign:

    Our business model is making sure that our customers can continuously increase their benefits in line with global sustainability goals because we offer our business partners eco-friendly energy solutions focused on savings and efficiency, with our expert staff.

    Main goal here is generating lead throughout our potential customers and enable them to suggest Energy of My Business each other by word of mouth.

    Details of Relaunch Campaign:
    Within the scope of the relaunch; A total of 125 million people were reached through 41 billboards, 300,000 second radio spots, digital advertisements and social media posts.

    Out Of Home(OOH) Billboards:
    41 different locations on 13 different cities throughout Turkey

    Radio:
    300.000 seconds radio spots on 60 national & 30 domestic channels.

    Online Broadcast Channels-Exxen-Champions League Broadcaster:
    3 months coverage pre-match & during match & after match with on-screen advertising

    Social Media & Google Network:
    A-year long coverage on company social media channels with sponsored contents and Google search network

    Galatasaray Solar Project-Press Launch:
    We held the commissioning ceremony of our Solar Power Plant at the press conference which was held jointly with Galatasaray in March. We set the Guinness World Record with our solar power plant with a capacity of 4.2 MW that we installed to the Galatasaray Nef Stadium.

    Energy of My Business Events:
    Fairs: Exhibited new version of ‘Energy of My Business’ concept in three different fairs. 

    Face 2 Face Meetings: Tried to meet with specifically top level managers of both big companies and Organized Industrial Zone of Adana, which was our one of the most important target city in terms of the solutions we offer by ‘Energy of My Business’.

    *Logo, key visual, application examples and event details are given in attached nomination presentation.

  4. Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):

    Total 109 words used.

    Supporting Materials:
    Campaign Movies:
    https://www.youtube.com/watch?v=Zgktat5Rw2g
    https://www.youtube.com/watch?v=KdyHA0OT6TU

    Customer Testimonials:
    https://www.youtube.com/watch?v=OASCwRuFfW0

    Press Releases:
    https://www.enerjisa.com.tr/en/about-enerjisa/media-centre/press-releases/a-new-guinness-world-records-title-by-enerjisa-and-galatasaray
    https://www.enerjisa.com.tr/en/about-enerjisa/media-centre/press-releases/enerjisa-enerji-to-supply-the-energy-of-brisas-aksaray-factory-from-the-sun

    You can visit for more: https://www.enerjisa.com.tr/en/about-enerjisa/media-centre/press-releases

    Project Films:
    https://www.youtube.com/watch?v=7Z3cjlxxVus
    https://www.youtube.com/watch?v=ebhxtQ7gcZI
    https://www.youtube.com/watch?v=qDAOdtTpmeg

    Reference Projects:
    You can access detailed information such as the installed power of all our reference projects and their contributions to the nature and businesses from the below link.
    https://www.enerjisa.com.tr/en/energy-of-my-business/references

    *Reference photos of completed 'Energy of My Business' project are given in attached nomination presentation.

  5. If you are nominating a brand-new product or service, state the date on which it was released. If you are nominating a new version of an existing product or service, state the date on which the update was released:

    The dates of relaunch campaign:
    18.03.2022 – 14.06.2022

  6. Outline the market performance, critical reception, and customer satisfaction with the product or service to date. State monetary or unit sales figures to date, if possible, and how they compare to expectations or past performance. Provide links to laudatory product or service reviews. Include some customer testimonials, if applicable (up to 350 words):

    Total 139 words used.

    Outcomes of Relaunch Campaign:
    Campaign awareness rate is measured by an independent research company right after the relaunch campaign ended on August 2022. General awareness rate of 'Energy of My Business' is increased to 51%. It was 31% before the relaunch campaign. Advertisement impression rate is increased from 13% to 33%.

    Sales Figures:
    All Energy of My Business products are included in below outcomes. Dramatic rise of the yearly given offfers can be seen easily in our results. In only 9 months of 2022, 642 official offers were given to the customers. It was only 416 in last year. When we look into monthly numbers, during the relaunch campaign, especially in March and April, given offers started to climb rapidly from average of 62 to 92.  

    *Details of awareness research and sales figures are given in attached nomination presentation.

Attachments/Videos/Links:
ENERGY OF MY BUSINESS RELAUNCH CAMPAIGN
PDF stevieawards_Enerjisa_energyofmybusiness_relaunch_v3.pdf