Company: Netsertive - Morrisville, NC
Company Description: Netsertive is a digital advertising partner that helps franchises and multi-location businesses localize their marketing campaigns for maximum ROI. Netsertive's proprietary platform and award-winning customer service empower brands to win local customers.
Nomination Category: Sales Awards Individual Categories
Nomination Sub Category: Sales Representative of the Year - Business Services Industries
 Nomination Title: Lori Klein, Director of Partnership Development
- Which will you submit for your nomination in this category, a video of up to five (5) minutes, explaining the achievements since July 1, 2020 of the nominated individual, OR written answers to the questions? (Choose one):
A video of up to five (5) minutes
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video. If you are submitting written answers to the questions for this category, provide them in the spaces below.
- Briefly describe the nominated individual: history and past performance (up to 200 words):
Total 148 words used.
Lori Klein joined Netsertive with 35 years of sales, marketing, and franchise experience, and was tasked with expanding Netsertive’s franchise portfolio. Netsertive is a marketing technology provider that enables brands and multi-location businesses to create localized digital marketing experiences at scale.
Previous to her time with Netsertive, Lori worked to help expand some of the nation’s largest brands and had previous franchise experience, which has led to her connecting and expanding her book of business within the Franchise industry. She founded her own drop-in kid's childcare business which she later franchised and sold, helped spearhead a new Raleigh chapter of the Women’s Franchise Network, and is an active member of various organizations including the International Franchise Association.
Lori has a bachelor's degree in communications and a master's degree in clinical psychology. She has also completed her certifications for the Certified Franchise Executive designation and the Professional Certified Marketer.
- Outline the nominee's achievements since July 1 2020 that you wish to bring to the judges' attention (up to 250 words):
Total 167 words used.
Since July 1, 2020, Lori Klein has single-handedly brought in 11 new franchise customers and their networks. From veteran businesses to emerging systems, Lori has taken each prospect through a complete sales cycle from introduction to discovery, contract signing, and customer success. They trust her to the utmost extent and many customers continue a relationship with her even long after her sales duties are completed. These 11 new partnerships have contributed to 20% year-over-year growth.
In 2022, Lori completed her certification as a Certified Franchise Executive (CFE). This distinction required over 50 hours of training and educational sessions. This distinction is held only by experts in the industry. Her dedication to education has allowed Netsertive to continue to build and optimize the best marketing tools and practices for its customers.
She has won Netsertive’s internal “Burning The Ship” award twice. This is an award voted on by her peers and given to the individual with the most drive, tenacity, and passion for their role in the company.
- Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 84 words used.
The attached case studies demonstrate the unique ways in which Lori Klein has gone above and beyond to meet the needs of each of her prospects turned customers.
The following press releases demonstrate how Lori’s relationships and sales within the franchising space have helped make Netsertive a household name in the vertical. Entrepreneur Top Marketing Supplier: Press Release
Inc. Power Partner Award 2022: Press Release
Third-Party Feature on Lori Klein: Article Here
Mosquito Shield Case Study: Case Study
[REDACTED FOR PUBLICATION]
- Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the nominee's past performance (up to 250 words):
Total 188 words used.
In 2020, Netsertive began its expansion into the franchising vertical. This industry category is notorious for being difficult to penetrate, highly competitive, and having a long-sales process.
With Lori at the sales helm, she has quickly created new relationships with franchisors in every sector, understood their struggles, and paired them with solutions from Netsertive’s offerings. Her keen sense of urgency and understanding has allowed Netsertive to become one of the leading marketing suppliers in the space. Having this reputation is crucial in order for Netsertive to continue helping business owners win local customers across the nation.
With concerns to her certifications and peer-voted awards, her energy and outlook have been contagious for the Netsertive culture. She has motivated her team to continue learning and most importantly, put the combined needs of both Netsertive and her prospects above all else. Her background as a franchisor has taught her that not every partnership is a perfect match and that in order for one to be successful, it needs to be right for both parties. This strategy has allowed Netsertive to retain all the customers Lori has brought in to date.
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