Company: Paradigm Marketing and Design
Company Description: Rachel Durkan founded Paradigm in 2009 as a website design company in New Jersey for local small-to-medium business. Today, we provide a range of marketing and design services to business-to-business, business-to-consumer and non-profit organizations — from start-ups to large, multi-faceted companies with revenues in excess of $50 million.
Nomination Category: Sales Awards Individual Categories
Nomination Sub Category: Sales Manager of the Year
 Nomination Title: Kaitlyn Wilcoxson Account Group Supervisor
- Which will you submit for your nomination in this category, a video of up to five (5) minutes, explaining the achievements since July 1, 2020 of the nominated individual, OR written answers to the questions? (Choose one):
Written answers to the questions
- Briefly describe the nominated individual: history and past performance (up to 200 words):
Total 176 words used.
Kaitlyn Wilcoxson is the Account Group Supervisor at Paradigm Marketing and Design, where she oversees, develops, and implements marketing plans to help her portfolio of over 20 clients reach, and exceed, their business goals. Leading a team of seven, she creates robust marketing programs that produce results and crafts messaging strategies that convey her clients’ unique values. Since joining Paradigm in 2017, Kaitlyn has helped her clients bring in a combined revenue of more than $100M—and growing.
Kaitlyn is known for her tenacious desire to learn and relentless pursuit of improvement for herself and her clients. She is a noted data aficionado, using it to inform strategy, identify client challenges and objectives, and craft solutions that ensure ROI. After working with Kaitlyn for only six months, a large NJ brand doubled their revenue from the previous year. Another client tripled their monthly RFPs.
As a leader, Kaitlyn fosters a supportive, rewarding, and highly productive work environment where she positions and motivates her team to grow in ways that align with their individual talents and professional goals.
- Outline the nominee's achievements since July 1 2020 that you wish to bring to the judges' attention (up to 250 words):
Total 101 words used.
With a unique blend of strategic marketing, customer service, and sales skills, Kaitlyn has developed a reputation for helping clients boost revenue through strategic marketing programs that convert. With Kaitlyn at the marketing helm, one client reported a $5M boost in revenue from marketing over the last 18 months, alone. She has also made a significant financial mark on the Paradigm business, as she actively pursues opportunities to upsell new services to her existing client base. Since July 2020, she has generated $248K in up-sales revenue for Paradigm. In the last three months alone, she brought in $70K in incremental revenue.
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video. If you are submitting written answers to the questions for this category, provide them in the spaces below.
- Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Case studies: These were both upsells
https://www.paradigmmarketinganddesign.com/paradigm-integrates-workflows-for-professional-services-client-resulting-in-1500-warm-sales-leads/
https://www.paradigmmarketinganddesign.com/paradigm-creates-free-masterclass-resulting-in-increased-inbound-leads-for-our-client/
Featured articles:
https://www.paradigmmarketinganddesign.com/press-publication/kaitlyn-wilcoxson-article-featured-in-california-broker-magazine/
- Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the nominee's past performance (up to 250 words):
Total 162 words used.
Kaitlyn is guided by a desire to challenge the status quo, always asking the question: can more be done to surpass expectations? Creative, strategic, and goals-driven, yet highly engaging, charismatic, and accommodating, Kaitlyn offers a rare approach that’s allowed her to single-handedly drive hundreds of thousands of dollars in revenue growth for customers and the Paradigm business, alike. Beyond her dollars-and-cents impact, she also continues to garner the praise of her clients’ business leaders. “In my experience, there are creative people and there are people who are organized and can keep the trains running on time—and Kaitlyn is the rare exception who embodies both,” said the CEO of one of Kaitlyn’s biggest clients. “I am constantly bewildered by the fact that she is so young and yet demonstrates the judgement, resolve and perseverance of a person twice her age. Most would agree, ‘it’s never crowded on the extra mile,’ but that is where you’ll find Kaitlyn Wilcoxson,” he added.
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