Sber - Best New CRM Suite - Enterprise

Company: Sber, Moscow
Company Description: Sberbank - is a Russian financial conglomerate, the largest transnational and universal bank in Russia, Central and Eastern Europe. At the end of 2019, Sberbank had 96.2 million active private clients and 2.6 million active corporate clients. Sberbank develops and Improves its ecosystem.
Nomination Category: New Product & Service Awards Categories
Nomination Sub Category: CRM Suite - Enterprise - New

Nomination Title: SberCRM

SberCRM- Released December 15th, 2020: https://youtu.be/EOHVhcib2KQ

Describe the features, functions, and benefits of the nominated product or service (up to 350 words):

It is cloud native powerful CRM Platform for our employees and business partners. 720 (360*2) angle view of clients needs and wants.

Based on perfect knowledge of clients and its digital avatar.
Increases volume of banks and partners sales.
It helps businesses to provide a foundation to enjoy a particular lifestyle.
AI drives SberCRM users from clients segmentation and user tasks to agreement signing.
SberCRM is deployed in SberCloud and consists of more than 10 microservices which are integrated via apache Kafka.

Impacts and Benefits

-Our team got the best project development experience.Therefore,we managed to increase success sales hit rate on 10%, Bank got itssales fees, partners – revenue, clients- better CX.
-SberCRMimproves the efficiency of working with service providers and customers.
-It helps to manage customer relationships.

-A close integration with Sber ecosystem allows to select the services necessary for the client for the relevant business tasks and get an effective tool for sales analytics.
-Provides expertise in any market and knowledge of its consumers to optimize marketing strategies.
-Get an assessment of the performance of employees.
-Get quick and convenient access to the regulatory and reference information of the system.
-Predictive analysis tools.
-Analysis of the full cycle of financing products and services
-Formation of theratings by counterparties
-Stimulates counterparties to increase sales
-Control of financial resources for product payment
-Working with the plan and the sales funnel within clients and contractors
-Rating of managers with turnover by employee for executives

Outline the market performance, critical reception, and customer satisfaction with the product or service to date. State monetary or unit sales figures to date, if possible, and how they compare to expectations or past performance. Provide links to laudatory product or service reviews. Include some customer testimonials, if applicable (up to 350 words):

-Scale was real challenge for the team. We faced a lot of problems from gdpr to multitenancy and scalability.
-The most important challenge was to create fully ergonomic customer interface. Several customer surveys and prototypes has been done to achieve perfect customer experience.
-SberCRM platform can be unlimitedly horizontally scaled based on OpenShift containers.
-Anyway, every single issue has been resolvedby powerful team and high involvement of every team member.

Also, we would like to mention ergonomic user interface.We know how important it is in the modern world to provide user software with a competent, accessible and intuitive interface, so ittook more than 4 months to make UX surveys and create interfaces.

Based on surveys and customer research SberCRMprovidesto the client:
-Development of targeting services through analytics of Sberbank payment services
-Advanced payment options using Sberbank acquiring
-Built-in business development tools
-Opportunities for flexible customization of the system for business needs