Softpro - Sales Distinction of the Year - Computer Software

Company: SoftPro - Raleigh
Company Description: SoftPro is the nation's leading provider of closing, title and escrow software, with more than 14,000 customer sites and over 60,000 users nationwide. Offering an award-winning suite of products designed to increase volume and revenue, SoftPro delivers innovative technologies to streamline the closing process.
Nomination Category: Sales Awards Distinction Categories
Nomination Sub Category: Sales Distinction of the Year - Computer Software

Nomination Title: Driving Exceptional Growth Through Customer Empowerment

Founded in 1984 by an entrepreneur who recognized a problem that could be solved with the advent of personal computing technology, SoftPro has become the nation’s leading title and escrow software company. What began as a single program for producing real estate closing documents for attorneys and title companies in the southeast has grown into a turnkey suite of products and services with the industry’s largest market share of over 60,000 users across the entire United States. Headquartered in Raleigh, NC, SoftPro has satellite offices in Phoenix, AZ and Irvine, CA. Now a subsidiary of Fidelity National Financial, a fortune 500 company, SoftPro employs a team of over 400 people who are dedicated to a constant pursuit of customer satisfaction.

SoftPro has been awarded local, regional, and national accolades over the years. For nine years, SoftPro has been named one of the Triangle Business Journal’s (Research Triangle Park) Best Places to Work winners. SoftPro has been recognized by the American Business Awards every year since 2007 – winning awards for superior customer service, support, product development, and company achievement.

SoftPro’s vision statement is “empowering people to facilitate every real estate transaction across the country,” and the company’s dedication to that vision shows in the growth of software product sales over the last 30 months. Since July 2019, SoftPro’s sales team exceeded its license fee goals every month of the year, even reaching an impressive 231% of the license fee goal in September of 2021. In that time, the SoftPro sales team also converted 826 new customers and increased the number of customers using their premier SoftPro Select hosted software by 148%.

Another way that SoftPro empowers its customers to “facilitate every real estate transaction across the country” is through the SoftPro 360 business exchange platform. SoftPro 360 connects its customers to third-party industry vendors so that they may obtain related title products and services without leaving their SoftPro software. SoftPro has added 23 new vendor integrations and enhancements to SoftPro 360 since July 2019. With over 60 total third-party vendor integrations, SoftPro has seen a 95% increase in SoftPro 360 transactions and a 100% increase in SoftPro 360 revenue since July 2019.

SoftPro sales also saw impressive growth amongst its supplemental services in 2020. SoftPro LIVE, the customizable tool that empowers title professionals to communicate with real estate agents, buyers/sellers, attorneys, and lenders in real-time, saw sales growth of 151% since 2019. SoftPro’s trust account reconciliation service, which provides customers with a dedicated reconciler to ensure their trust accounts are in balance, grew by 19% year over year.

For each new SoftPro 360 integration or enhancement, the marketing team writes a press release and a blog post announcing the new integration and its capabilities. SoftPro’s customers have gained access to 23 new integrations and enhancements since July 2019, the blog posts for which have been linked. The SoftPro 360 website page, which includes information on SoftPro 360’s 60+ integrated partners, is also included in the links.

SoftPro’s Hosted software enables remote work and keeps customers’ information secure, an invaluable solution as evidenced by the 148% increase in Hosted customers over the last two years. SoftPro’s Hosted software website page is linked, along with the free Data Security e-book that is available for download on that page.

The value of SoftPro’s Hosted software is evident in many customer testimonials. Landon Dunn of Landon A. Dunn, P.A. says “SoftPro Select did everything we wanted and more. We are ready and able to assist my clients with excellent real estate services with staff working from home and the office securely. The program has enhanced staff productivity to meet the demanding needs of the real estate closing world.” To read more of what customers have to say about SoftPro, see the linked Case Studies & Testimonials page.

SoftPro’s supplementalproducts and services saw tremendous growth through 2020 and 2021. SoftPro’s reconciliation services saw a sales increase of 19% while the SoftPro LIVE product grew by 151%. Links to the webpages for each of these tools are linked.

Despite the ongoing challenges of the COVID-19 pandemic, the real estate and title industry saw record-breaking growth in 2020 and 2021. Even during the strict shutdowns that brought many industries to a stand-still, real estate continued to thrive, thanks in large part to title companies’ ability to quickly adapt to a remote working environment. SoftPro played a pivotal role with their Hosted software solutions, which allow customers to work from anywhere with a computer and internet connection. SoftPro Hosted sales goals have been exceeded every month since July 2019, peaking at a whopping 550% of the goal in December of 2020. Additionally, SoftPro sales exceeded their goal for new Hosted customers by 209% and 122% in 2020 and 2021, respectively, bringing in 319 new Hosted customers and converting 222 existing SoftPro customers into Hosted users across both years. While many companies began returning to their offices in 2021, demand for remote working solutions remained high. In fact, SoftPro saw a 28% increase in the number of hosted users added in 2021 compared to 2020, and projections are predicting a similarly steady demand going into 2022.