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In September of 2020 the organization embarked on a rebranding initiative to coincide with Adrea Rubin Marketing’s 30-year tenure. Part of that initiative was to update the existing blog and launch a new blog specifically highlighting Adrea Rubin’s passion for pets and the human animal bond.
The existing blog was renamed from To the Point to Unfiltered℠. The new pet blog launched was Unleashed℠. You can find both blogs identified on the corporate Adrea Rubin Marketing site as follows:
UNFILTERED℠:
Let’s get to the point. Bold, insightful, and unconventional opinions. Click here to see how our Different Views are UNFILTERED℠
UNLEASHED℠:
One of our missions at Adrea Rubin Marketing is to raise awareness of the powerful human-animal bond. We offer “pawsitive” thoughts, compassion, and a little bit of humor. Click here to enjoy UNLEASHED℠.
The mission of the blogs is to offer clients, prospects and business associates the thought leadership that can only be presented in the way our Founder and CEO, Adrea Rubin can express. Unfiltered℠ offers Ms. Rubin’s personal writing and Unleashed℠ provides a forum for her beloved four-legged companions, truly offering a Voice to the Voiceless.
The choice of the names for these blogs mirrors each other’s thought processes. These names represent bold thinking and unrestrained messaging.
Ms. Rubin has always had a tremendous passion for writing. The messages she shares provides readers an appreciation for such relatable topics as women empowerment, relationships, friendships, compassion, and profound loss. These blogs are the perfect outlet for Adrea to share her unique perspectives, no topic is off limits.
Launching the Unleashed℠ blog allowed Ms. Rubin to offer content related to pets and the pet industry through a fun and whimsical approach. She utilized the voices of Oscar and Harly, two of her beloved pets who also represent leadership roles within the organization. Unleashed℠ created a diversion during the darkest of times of COVID when everyone could use laughter and joy. By integrating the pet’s persona’s, she was able to bring that mission to life.
Adrea Rubin started in the direct marketing agency business when women holding leadership roles was not the norm. She was the CEO of her own career when women rarely had a seat at any table. She immediately illustrated her sales ability to excel in the male dominated marketing industry. Her marketing agency excels at servicing Fortune 100 companies. Her 40+ tenure and career experiences enable her to provide story telling perspectives that few can offer, and many appreciate. Her blogs are multi-generational with universal appeal.
Blog posts of today can easily be generated from siting statistical research. Writing from the heart requires a unique talent and different perspective. The messages chosen in Unfiltered℠ and Unleashed℠ provide unconventional blending of professional and personal thought-provoking topics that can be applied to all. Ms. Rubin has an uncanny ability to expose her raw emotions while providing thought leadership around challenging the status quo.
Most of Ms. Rubin’s content is released concurrently with LinkedIn where she has received well over 100,000 views, likes, and shares. Some of her most popular blog posts include titles such as One More Summer, In Memoriam – A Journey of Sorrow, Unsung Hero, A Miracle of Love, Merry Go Round of Life, I Miss Me, Declare War on Your Thoughts, May We Never Take for Granted and International Women’s Day. From the titles alone you can imagine the unique perspectives written in each post.
We have highlighted some of the most popular posts in one attachment. Another attachment highlights a just few of the amazing comments received on Ms. Rubin’s writing. Storytelling is an art that provides a view into the fabric of a person’s life. As you read, enjoy watching Ms. Rubin’s journey unfold.