Everbridge - Events & Observances Campaign of the Year

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Company: Everbridge,Inc. Burlington, MA
Company Description: Everbridge, Inc. is a global enterprise software company, designed to provide businesses with practical applications to keep their people safe and businesses running. Over 5,200 customers utilize the Everbridge Critical Event Management Platform to asses, locate, and respond to business impacting threats and disturbances.
Nomination Category: Communications & Marketing Awards Categories
Nomination Sub Category: Communications or PR Campaign of the Year - Events & Observances

Nomination Title: Everbridge COVID-19: Road to Recovery Symposium - Spring 2021

Specify the date on which this campaign or program was launched: May 26-27, 2021

Jessicaledthe Everbridge COVID-19: Road to Recovery (R2R)eventcampaignspanningstrategy,planning,speaker recruitment,eventmarketing/communications,executive preparation,execution,coordination with Everbridge’s sales team,andpost-event measurement.This herculean challengeoccurredamidahighlyaccelerated timeline of under 3 months from start to finish– remarkablegiven the huge scaleand visibilityof the event.

Jessica worked in partnership with Everbridge CEO David Meredith, CRO Vernon Irvin and CMO Stacey Wu to develop a strategic platform for the event, which directly addressed Everbridge’s target audience’s needsandultimatelysucceeded in drivingrecordengagement.Goals includedincreasingthenumber of high-profile panels, attendance, and engagement,compared with previousEverbridgesessions, which Jessica exceeded.

Notably, shepersonally secured manyhigh-profilespeakers, including sessions with MLB and Volkswagen,andworked tirelessly across Everbridge’s highly matrixedorganization toensuresmooth handoffs across marketing, communications, creative, sales, and other teams.

Under Jessica’s leadership, Everbridge secured30+unique, high-profilesessions, each with their own scripts, moderators, guests, etc., which she managed with grace and incredible poise.The virtual nature of the program also required sophisticated tech platforms to accept registrations and host video sessions, many of which needed to be filmed in advance to accommodate speakers’ busy schedules.Additionally, promotion of the eventcomprisedmore than 100 unique activations, requiring supporting ads, social post images, speaker banners, and more.

Jessica served as a source of strategic vision,setting a strongand inspiringexample for her teamand others throughout the organization.

With the advent of the COVID-19 vaccinein 2021andthe early stages of a global recovery from the pandemicunderway,manyglobalC-levelleadersand boardsrequiredexpertinsights about effective ways to safely bring people back to work, ramp up revenue streams andbuild futurebusinessresilience.

Toaddress thesepressingneedsand showcase the company’s own expertise,Everbridge Chief Communications Officer (CCO) Jessica Deckingerdeveloped and spearheadedawildlysuccessful EverbridgeCOVID-19: Road to Recovery(R2R)Spring2021leadershipsymposium.https://go.everbridge.com/road-to-recovery-spring-symposium-reg-page.html

UnderJessica’sleadership,Everbridge’s latest two-dayR2Revent focused on business resiliency and civic leadership in a post-pandemic worldandfeaturedkeynotesfrom42ndPresident of the United States Bill Clinton,former United States Secretary of State Dr. Madeleine K. Albright, andForbes Editor-in-ChiefSteve Forbes, andincludedinsights from Dr. Judy Monroe, CDC Foundation Chief Executive Officer and Dr. Jay C. Butler, CDC Deputy Director for Infectious Diseases (DDID).The event’s30+sessionsalso includedC-level executives fromModerna, Houston Methodist Hospital, Major League Baseball (MLB),Salesforce,Volkswagen,and many more.

The show wasverywell attended, highly engaging,and successful in its mission of guiding senior executivesworldwideto a more resilient future.Moreover, JessicaexceededEverbridge’s internal eventgoalsand success metrics.

Evidence of Jessica’s achievement include:

-Registrations:9,358registrations spanning nearly 150 countries
-Content views/engagement:11,497views of sessions, comprising6,941+hours of engagement and more than31,384symposium hub page views
-Social media reach:334,000impressions, reachingover169,000people
-Media attendance: Media registrations included Bloomberg, CBS, PR News,iHeartmedia, and NBC and more

Attendees came from a variety of industries and diverse backgrounds, as Everbridge intended. The top industries represented at the Spring 2021 Symposium were Healthcare, Financial Services, and High Technology. This correlates to some of the hardest hit (or in demand) industries during the pandemic, displaying the need for the essential insight this event provided.

ComparingEverbridge’sSpring 2021symposiumsagainst the previous event, theevent Jessica ledachievedmore than double the amount of sessions and more than double the amount of Non-US international registrations for the online event.

The event’s success would not have been possible if not for Jessica’s leadership, vision, and exceptionalpeoplemanagement skills.

Reference any attachments of supporting materials

Please see supporting attachments and links to examples ofmore indepth media work, engagement statistics, and outcomes of theEverbridge COVID-19: Road to Recovery Symposium - Spring 2021.