Company: Franchise Fame, London
Company Description: Franchise Fame is a global marketing agency for the franchising sector. Working on five continents and with clients that count more than 2600 locations worldwide, Franchise Fame supports franchising growth and success. Over the years we have been nominated and won a number of awards such as the best PR & marketing award by the Global Franchise Awards and many more.
Nomination Category: Individual Awards Categories
Nomination Sub Category: Most Innovative Woman of the Year - Franchising
 Nomination Title: Dani Peleva, Founder & CEO
- Which will you submit for your nomination in this category, a video of up to five (5) minutes, explaining the achievements since July 1, 2020 of the nominated woman, OR written answers to the questions? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video. If you are submitting written answers to the questions for this category, provide them in the spaces below:
- Briefly describe the nominated individual: history and past performance (up to 200 words):
Total 199 words used.
Dani Peleva is the Founder & CEO of Local Fame and Franchise Fame - global digital marketing agencies with Franchise Fame also serving as an in-depth franchise directory. With headquarters in London, it is aimed exclusively at franchisors and franchisees. Dani spearheaded its creation and successful take-off. She ensures all franchisors and franchisees get optimal outcomes from their budgets, raises their profiles and helps them exceed their marketing objectives.
She brings to everyone a boundless wealth of knowledge and experience, which began 13 years ago when she led the marketing team of a franchisor. She then became a franchisee herself, with her team growing from one person to 12. After this, she launched two successful businesses - Local Fame and Franchise Fame, wrote her bestselling book Franchise Fame, published in 2022, and has since become an industry ambassador for all franchising matters.
Her profound knowledge of franchising has empowered countless in the franchise ecosystem to achieve “franchise fame” through highly detailed and targeted marketing efforts. Dani’s absolute dedication to clients, among which is a global franchisor with over 2,600 locations worldwide, is affirmed by her agency winning the Best PR & Marketing Firm by the Global Franchise Awards.
- Outline the nominee's achievements since July 1 2020 that you wish to bring to the judges' attention (up to 250 words):
Total 249 words used.
Since its establishment, Franchise Fame has grown in strength. Under Dani’s incredible leadership, the agency continues to help everyone in the franchising ecosystem exceed their objectives. A few examples of Dani’s efforts are:
● Franchise Fame the book: The book outlines the tried-and-tested “Five Fs of franchise marketing” model for franchising success. Created by Dani and applied to franchising clients in numerous industries, the model has produced incredible results for Mail Boxes Etc. - Australia, Caribbean, Central America; Fantastic Services, and many others across the globe. Within mere days of publication, the book became an Amazon bestseller, owing to its value-add and high-quality implementable recommendations for everyone in the franchising ecosystem.
● Clients - Goals - Results: Dani has proven that it’s not the sheer size of the agency that matters but the results. Her motto, “what gets measured gets managed”, is applicable to each client’s case. First, a thorough audit of the franchisor’s current efforts is undertaken. Then, precise points for action are identified that are completely and uniquely tailored to the client. Finally, the bespoke strategy is implemented, yielding impressive results.
● Award-winning agency: In line with the UN’s SDGs, franchising can pave the way for a more equitable future by creating more equal opportunities for women and decent work. In recognition of Dani’s commitment to these SDGs, both agencies’ unwavering efforts to help franchisors and franchisees exceed their objectives also saw Local Fame win Best PR & Marketing Firm by the Global Franchise Awards in 2022.
- Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the nominee's past performance (up to 250 words):
Total 244 words used.
For a global franchise marketing agency, the achievements highlighted above are unique and significant. None of them would be possible without Dani’s high levels of consistency, perseverance and dedication to excellence. Owing to her extensive experience in the franchising industry, Dani has also developed the tried-and-tested Five Fs of Franchising Model, which she shares with audiences in her book, Franchise Fame. The model touches on real case studies with franchisors across the world and how the model has helped them reach soaring success. Both the book and its contents are entirely unique and unquestionably beneficial to all in the franchising ecosystem as the model exemplifies franchisor pain points and offers practical solutions for overcoming them.
With regard to clients, Dani has implemented the Five Fs Model in multiple locations across the world including for franchise client Mail Boxes Etc. Helping master franchisees in Australia, the Caribbean, Latin America and others, each one now follows and implements proven strategies that have yielded results including: 68% increase in website traffic, 87% rise in phone calls received, 162% more driving direction requests, 142% increase in searches and 964% increase in conversions - all this in the space of a few months of work with the agencies.
Finally, being recognised as the Best PR & Marketing Firm by the Global Franchise Awards in 2022 is testament to the agencies’ huge capacity and commitment to helping everyone in the franchising ecosystem experience success in ways they’ve never imagined possible.
- Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 248 words used.
In support of the abovementioned achievements, we provide links to the Franchise Fame book, which contains the tried, tested and proven Five Fs of Franchising Model. Implementing, it results in soaring success for franchisors and franchisees in multiple ways. These include for both the team a franchisor chooses to rely on and success in gaining and retaining quality franchisee leads, amongst others. In addition, Dani’s book provides thoughtful advice on the interconnectedness between management, marketing, and the franchising ecosystem.
We also furnish some supporting links to case studies of Franchise Fame’s work with franchising clients - MailBoxes Etc. in Australia, the Caribbean and Latin America. With over 2,600 global locations, the agencies were instrumental in helping the franchisor and its master licensees achieve impressive results.
We are honoured to present Local Fame’s award for Best PR & Marketing Firm by the Global Franchise Awards in 2022, with a supporting article published in Global-Franchise.com. This Award is testament to the recognition of the agencies as worthy competitors to larger global competitors, proving that quality results are what matter.
Finally, as a revered franchising ambassador who is constantly invited to share her wisdom and extensive knowledge of franchising, actively advocating for the franchising business model at multiple industry events and conferences, we share some links to podcasts, interviews and webinars that Dani has participated in. She reaches global audiences, while endeavouring to help achieve the UN’s SDGs of gender equality, more decent work and economic growth for all.
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