Company: Neuro-mar, Istanbul, Turkey
Company Description: Neuro-mar is a leading neuromarketing company in Turkey. Founded in 2015 by Seda Genç as a consultancy company. Neuro-mar is the only partner of Neurons Inc (WW neuromarketing company) in Turkey.
Nomination Category: Individual Awards Categories
Nomination Sub Category: Best Female Entrepreneur in Europe, the Middle East & Africa
 Nomination Title: SEDA GENÇ, Founder & Neuromarketing Consultant
- Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 67 words used.
[REDACTED FOR PUBLICATION]
- Which will you submit for your nomination in this category, a video of up to five (5) minutes, explaining the achievements since July 1, 2020 of the nominated woman, OR written answers to the questions? (Choose one):
Written answers to the questions
- Outline the nominee's achievements since July 1 2020 that you wish to bring to the judges' attention (up to 250 words):
Total 239 words used.
[REDACTED FOR PUBLICATION]
- Gold Stevie Award winner in "Innovation in Science" at the 2020 MENA Stevie® Awards. It is the "first international award" in Turkey in the field of neuromarketing.
- BrainIT project is the first neuromarketing project in B2B. The study showed that neuromarketing can also be used for B2B brands. The project's website was translated to 6 languages. It's been a global case study.
- Silver Stevie Award winner in "Best Female Solo Entrepreneur of the Year" at the 2021 Stevie® Women in Business Awards.
- She was listed in "71 extraordinary women who will take Turkey to the better future" list, Para Magazine, 2021
- Judging experience in International Business Awards, Women in Business Awards, Customer Experience Awards, NYX Game Awards, MENA Stevie® Awards.
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video. If you are submitting written answers to the questions for this category, provide them in the spaces below:
- Briefly describe the nominated individual: history and past performance (up to 200 words):
Total 186 words used.
Seda Genç is a widely-known, an award-winning neuromarketing leader. She founded her company Neuro-mar Neuromarketing and Communication Consultancy in 2015. She also has been representing Neurons Inc. (one of the largest neuromarketing companies in the world) in Turkey and Middle East region since 2017. She is the only trusted partner of Neurons Inc. in the region.
She has a stunning multi-discipliner background in neuroscience, marketing, behavioral sciences and technology. She is certified by many international organizations in these fields. She worked in reputable multinational companies before her entrepreneur career in neuromarketing and consumer neuroscience. She was Country Digital and Brand Systems Leader at IBM when she was 25. She worked as a Marketing Communications Manager at Garanti BBVA and Tmob Tech. During her professional career, she has had great innings locally and globally. She is the author of Harvard Business Review Turkey. She has delivered numerous conferences and seminars. Her thought leadership is regularly featured by top media outlets, including Bloomberg, Marketing Türkiye, Digital Age, Ekonomist, Hurriyet. She is leading to the future of marketing and had great contributions to the development of neuromarketing in Turkey.
- Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the nominee's past performance (up to 250 words):
Total 138 words used.
[REDACTED FOR PUBLICATION]
| Attachments/Videos/Links: |
|---|
[REDACTED FOR PUBLICATION] |