Company: ADP, Roseland, NJ
Nomination Submitted by: GrowthMode Marketing
Company Description: For over 70 years, ADP(R) has led the way in defining the future of business solutions. ADP is a comprehensive global provider of cloud-based human capital management (HCM) solutions that unite HR, payroll, talent, time, tax and benefits administration, and a leader in business outsourcing services, analytics and compliance expertise.
Nomination Category: New Product & Service Categories - Technology Solutions
Nomination Sub Category: Artificial Intelligence/ Machine Learning Solution - Financial
 Nomination Title: ADP®'s RUN
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the nominated new or new-version product or service, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: If this is a brand-new product, state the date on which it was released. If this is a new version of an existing product, state the date on which the update was released:
May, 2024
- If you are providing written answers for your submission, you must provide an answer to this second question: Describe the features, functions, and benefits of the nominated product or service (up to 350 words):
Total 226 words used.
RUN Powered by ADP® is a leading payroll and human resources solution designed specifically for small businesses. RUN integrates advanced AI technology focusing on compliance, security, and ease of use. The platform streamlines running payroll, HR administration, and tax management, freeing business owners to focus on core operations while ADP handles the payroll and compliance burdens.
Standout features of RUN are:
Payroll Inspector (AI-powered) helps detect and prevent payroll errors before they occur. This functionality helps identify potential mistakes such as overpayments, underpayments, or missed payroll runs, saving businesses time and money. By flagging issues early, Payroll Inspector helps small businesses avoid unnecessary bank fees, reruns, or employee dissatisfaction due to errors.
Intelligent Search uses natural language processing to allow users to ask payroll and HR questions and complete tasks in plain English… right from the search bar. Whether it’s accessing payroll reports, checking HR compliance regulations, or onboarding new employees, Intelligent Search delivers accurate, easy-to-understand results in seconds. It also leverages generative AI to summarize search results into a few clear sentences.
Responsible AI ensures that all AI-driven functions are ethical, secure, and reliable. ADP brings a stringent focus on security, privacy, and compliance, backed by rigorous oversight of its AI and machine learning technologies. The AI tools embedded in RUN assist in securely handling day-to-day HR tasks, like processing payroll, reporting, and team management.
- If you are providing written answers for your submission, you must provide an answer to this third question: Outline the market performance, critical reception, and customer satisfaction with the product or service to date. State monetary or unit sales figures to date, if possible, and how they compare to expectations or past performance. Provide links to laudatory product or service reviews. Include some customer testimonials, if applicable (up to 350 words):
Total 238 words used.
RUN Powered by ADP® has been well-received in the market, thanks to its innovative use of AI and user-friendly design developed specifically for small businesses. RUN has become the trusted payroll and HR solution for over 900,000 clients.
RUN’s market performance is underscored by its stellar customer reviews and ratings. RUN has an average rating of 4.9 stars out of 5 in the App Store, where over 32,000 small business owners have shared experiencing the convenience of managing payroll from anywhere and praised the AI-powered tools that simplify complex tasks.
RUN, a crucial tool for small business owners on the go, has earned high praise from users. On the G2 review site, over 1,500 small business users rate RUN 4.5 stars (of 5) while Trust Radius members rate it 8.7 (of 10). Both scores demonstrate RUN’s ability to streamline payroll processes and enable users to handle essential tasks wherever they are.
RUN has also earned several prestigious awards:
· 2024 BIG Stratus Awards
· 2024 Titan Awards - Business Technology Solutions
· 2024 Globee Technology Award for Achievement in Innovation
· 2025 Titan Awards – HR Technology Solution
Overall, RUN continues to exceed market expectations by offering a highly secure, easy to use, AI-powered, and compliant payroll solution. With thousands of satisfied customers and industry accolades, RUN remains a top choice for small businesses looking to streamline their HR and payroll functions.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 136 words used.
AI technology, as well as mobile apps, play an increasingly important role in managing small business operations as owners must work harder to grow their bottom line, while caring for their valued employees.
RUN Powered by ADP® offers a comprehensive, AI-driven solution that simplifies payroll and HR management for small businesses, reducing errors, ensuring compliance, and enabling owners to focus on what matters most—growing their business.
We have addressed the core “how they provide evidence of the claims” aspect of this question in our responses to the previous question.
In addition, more supporting materials can be found at:
o RUN Powered by ADP® video:
▪ https://www.youtube.com/watch?v=11og3fGMx3A
- RUN - Product Webpage:
- Product Reviews on G2
- Product Reviews on Trust Radius
| Attachments/Videos/Links: |
|---|
|
