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Company: Align Technology , Tempe, AZ
Company Description: Align Technology is a global medical device company that designs, manufactures, and sells the Invisalign system, iTero intraoral scanners, and exocad CAD/CAM software for digital orthodontics and restorative dentistry.
Nomination Category: App & Mobile Website Categories
Nomination Sub Category: Best User Experience
 Nomination Title: Insight 360
- Briefly describe this mobile site or app’s objectives and how it has met those objectives (up to 200 words). If applicable, include here the platforms your app supports:
Total 200 words used.
The primary objective of Insight 360 platform is to provide A Scalable Modular UI. The UI/UX of the previous solution was not flexible. New feature requests were challenging to incorporate, and each attempt resulted in a continuously degrading UX. With Insight 360, our new UI/UX is completely modular and can scale to meet the needs of the business. We now have separate user, customer, order, patient, treatment screens and each screen utilize a tile (for each module) design approach that is fully customizable by the user.
Other objectives include Preemptive Data Fetch in Context, Territory Sharing, Daily Planning, Geofencing Prospects, Speech to Text, Direct Sales to Support Channel, Send Broadcast Messaging.
Supported Platforms: Insight 360 digital platform is supported on all versions of Apple iPads. This is developed using Apple's iOS Swift Programming Language.
Measurable Results:
- 100% app adoption rate.
- Insight 360 supported sales teams to achieve
- First $1B quarter ever.
- 11 millionth Invisalign patient treated.
- $5M saved by reducing technology footprint to one device.
- 12% better performance by frequent users vs. less active users.
- 60% reduction in Support Channel rep phone calls in the first 3 months.
- Scalable architecture allows the development team to quickly adapt to business needs.
- The date on which this nominated mobile site or app was first published:
Insight 360 is a new mobile digital sales platform that delivers real-time actionable insights to Align Technology’s field sales representatives. This platform provides a 360-view of customer interactions across Sales, Service and Marketing channels. Insight 360 combines a modern and efficient user interface with an insight engine designed to identify the “next best action” to grow the business. The platform empowers field sales representatives to know at any moment where their customer is at in their journey with Align.
Insight 360 iPad Sales app was made available to the users beginning January 2021. While the initial focus was on technical and innovation aspects of this project, the story of project execution excellence is remarkable.
Developers Hearing Users: Insight 360 was designed and developed by paying close attention to user feedback, which is the foremost reason it has a 100% adoption rate.
Deliberately Designing for Scale: The platform’s data architecture, UI design, and UX uniquely align to scale at the same rate as a business, growing at 30% YoY. In this year alone, Insight 360 supports 1200 new sales reps in the Americas region.
Applying Cutting Edge Technology: This platform uses Machine Learning algorithms which can discover predictive patterns hidden deep in the customer data that enable sales reps to be truly proactive and focused on the next most impactful action that grows the business
Pushing the Hardware: By taking advantage of modern device capabilities like Geofencing, GPS, Speech to Text, (and AR on the horizon) the Insight 360 application is a powerful tool for sales reps that puts data at their fingertips, maximizes time spent with their customers, and finds new opportunities in their territories.
Exceptionally Executed: The team of 20 designed and delivered a fully reimagined application within 3 months. Over 100 screens were condensed to 50, more than 25 new features were added, and thousands of source code commits were completed.
- List the appropriate creative and production credits for this app: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
SVP, Chief Digital Officer: Sreelakshmi Kolli
VP, Americas Technology: Eric Brown
Director, Sales Operations: Matt Kinlaw
Manager, Mobile Apps: Deepak Kolluri
Product Owner, Sales Enablement: William Reading
UI/UX Developers: Jacob Gruver, Deepa Chauhan
iOS Developers: Madhuri Kumari, Kalaiprabha Lingappan, Vimal Pillai, Bijin Karim, Venkat Reddy, Aparna Michael, Lakshmi Haridas, Bharath Rajulapudi, Pradumna Patil
iOS SQA: Bhanu Kolluri, Debalina Das
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