AT&T Business Multimedia Solutions - Best Branded Entertainment Video

Company: AT&T Business Multimedia Solutions
Company Description: AT&T Business Multimedia Solutions supports AT&T Business products and services and our customers with digital marketing and training materials, web sites, visual design, video, publications such as e-Brochures and white papers, and other multimedia content.
Nomination Category: Video Categories
Nomination Sub Category: Branded Entertainment - Business-to-Business

Nomination Title: AT&T GNOC AT&T Intelligent Network

The date on which this nominated production was first distributed or otherwise made public: Launch date: April 2020

View at: https://vimeo.com/user28127949/review/489191060/0b78aa13f1

The AT&T Global Network Operations Center (GNOC) video was produced for a specialized viewing environment. The anthemic video is shown to select customers as the culmination of their GNOC briefing experience. The video plays in a theater on a high definition 3542x980 widescreen and includes 5.1 surround sound. Nearing the end of the video, a curtain rises to dramatically reveal the network operations center itself through a glass wall. At this point (3:13) the projection shifts from the theater screen to a far wall screen.

The content of the video showcases the power and potential of the AT&T network for business through storytelling rather than facts and figures. The goal is to inspire a feeling of wonderment about what is possible – to demonstrate the scale and scope of the network and help customers imagine benefits for their business.

This project was led by the in-house AT&T Multimedia Solutions team supporting Business Marketing. Creative and technical challenges were met with inventive solutions from scriptwriting to post-production. The video includes the integration of stock and custom footage along with custom 2D and 3D animation. The music and sound design were also custom to enhance the unique viewing experience.

Optionally you may list the creative and production credits for your nominated production - the people who helped to bring it to life: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Raluca Bucur – Director of Marketing Communications;
Paige Whitson – Senior Lead, Creative Direction, AT&T Business;
Daniel Novick – Senior Lead, Content Strategist, AT&T Business