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Company: Belardi Wong, New York, NY
Nomination Submitted by: Broadsheet Communications
Company Description: Belardi Wong is the leading full-service marketing strategy and creative services firm in direct mail and digital. Founded in 1997, Belardi Wong has spearheaded customer acquisition and retention strategies for leading brands across multiple verticals, including Blu Dot, Serena & Lily, Backcountry, Buck Mason, Bombas, Outerknown, Lunya, Frances Valentine and many more.
Nomination Category: Publication Categories
Nomination Sub Category: Best House Organ - for Customers (Business)
 Nomination Title: Belardi Wong Creates a Direct Mail Presence for Lulu and Georgia
- The date on which this nominated material was first distributed or otherwise made public:
Lulu and Georgia’s first catalog was distributed in October 2019. Since then, in partnership with the creative team at Lulu and Georgia, Belardi Wong has created a cadence of catalogs and direct mail for them to this present day that has contributed to triple digit revenue growth for the company.
- Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):
Total 200 words used.
Lulu and Georgia, a popular home décor shopping site, was started in 2012 by Sara Sugarman who curates the best in interior design. In 2019, Lulu and Georgia engaged Belardi Wong for their experience in direct mail since they do not have physical retail space, with a goal of capitalizing on the growth in the home market category.
Lulu and Georgia sought to expand its business by increasing their buyer file size and reactivating buyers. With Belardi Wong’s help, customers have come to recognize their brand due to a regular catalog cadence and beautiful lifestyle photography, which created a brand presence. The team is anticipating adding two additional catalogs in order to contact customers and prospects monthly.
Lulu and Georgia’s entry into direct mail in 2019 allowed them to capitalize on the expansive growth in the home market in 2020 from the pandemic. Over the last 4 years, here is what Lulu and Georgia has accomplished with Belardi Wong:
● Their customer file has grown 175% from the first campaign in 2019, resulting in a 300% increase in annual revenue.
● Projected growth in annual direct mail sales by over 4000% while exceeding ROAS and CPA goals from 2019 -2022.
- Optionally you may list the creative and production credits for your nominated publication - the people who help to bring it to life: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Lulu and Georgia and Belardi Wong
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