Bursali - Best New Household Products

Company: Bursali, Bursa, Turkey
Company Description: Bursalı has become one of the best towel and bathrobe producers worldwide, and it has achieved acceptance of both its brand and its quality image throughout the sector with its trademark:Nuacotton Bursalı -originally a Turkish company- mainly operates in US (90% products sold in US) and exports to more than 50 countries, Canada, Germany, the UK, France, Spain, Russia, Saudi Arabia and Dubai.
Nomination Category: New Product & Service Categories
Nomination Sub Category: Consumer Products - Household Products

Nomination Title: Nuacotton

Nuacottonis launched at early 2019 with 3 segments; Gold, Silver and Bronze .

In 2019, Nuacotton designed Nuacotton Green Line, which is the first and only towel brand produced with completely natural processes andcompletely natural content, even dyed with natural fruits.

In 2020, with the pandemic situtation and changing needs, A new product series is launchedas Nuacotton Turquoise Linedesigned with the new innovative technology of "magical mikrocapsules" developed by Nuacotton R&D. These serieshave antibacterial feature knitted with Nuacotton's magical microcapsules. Nuacotton Turquoise line has two products; Nuacotton Hygienic-antibacterial towel products and Nuacotton Antibacterial-sterilized, antibacterial towels for personal and hospital use.

Towel brand Nuacotton, developed by Bursali, one of the world's leading towel exporter; 90% of its production is offered for sale in the US market.

Nuacotton has always adopted vision of manufacturing using innovative and high technology. With this vision, it established the first R&D center in towel production in 2019.

Nuacotton towels stands out in the industry with 3 main features:

- Production with Natural Processes and Raw Materials
- Innovative Perspective and R&D Approach
- Unusual Design of Towel as a Fashion Element

With these focus, two new innovative Nuacotton Series are launched:

Nuacotton Green Natural Towels:
Nuacotton, which took the issues of sustainability and environmental awareness into the agenda with the rapid decrease of world resources, designed Nuacotton Green Natural towels in 2019.
Nuacotton Green Natural towels are produced with natural processes, natural raw material and dyed with completely natural fruits without using any synthetic chemical dyes.

Nuacotton Hygienic and Antibacterial Towels:
Bursali signed a pioneering R&D technology in 2019 and produced "Magical Microcapsules" which give the towel fabric antibacterial properties. Magical Capsules enabled Bursali to designantibacterial products that don’t lose their antibacterial properties up to 30 washes. During pandemic this innovation enabled Bursali to develop antibacterial products whenever towel can be used and health products for personal and hospital usage.
The new product series of Nuacotton produced with this technology was put on the market in 2020. This series is divided into 2 sub-segments as Nuacotton Hygienic and Nuacotton Antibacterial.
Especially in pandemic conditions affecting the world, Nuacotton antibacterial towels are designed in sterile packages suitable for use in hospitals and medical environments.
Antibacterial towel technology has also been used in products such as bathrobes; masks, bonnets and even mats for children in addition to classical towels, and new areas of use have been added to Nuacotton towels other than wet areas.

Nuacotton Green Hygienic and Antibacterial towels has:
*Anti-bacterials used against gram-negative and positive bacteries especially E.Coli (which is the strongest bacteria in the world)
*Anti-microbials used against fungi, mold and viruses.
*Sterilized (Nuacotton Antibacterial) and non-sterilized (Nuacotton Hygienic) packaging after cleaning microorganisms.

*Although 90%of sales operated in US continent;Nuacotton,known in countries such as Canada, Germany, France, Italy, England, Spain.
*Nuacotton stands out as an innovative brand that protects consumer health with its antibacterial,anti-allergenic and anti-carcinogenic structure.
*Nuacotton also has performance features like quick drying,high water absorption rate and softness compared to its counterparts in the industry.
*Nuacotton production processes are carried out completelynaturallyfrom the field to the consumer, designed to use less water,less energy.
*Bursalı established the first R&D Centre in the field of towel production in 2019.
*It invented a new technology of "Magical Microcapsules" that gives the towel fabric antibacterial features lasting to 30 washings.
*Nuacotton Hygienic and Nuacotton Antibacterial towels are designed as antibacterial health products for personal and hospital use; with sterilized and non-sterilized packaging.
*Nuacotton Green Natural towels are produced with natural processes and dyed with completely natural fruits without using any synthetic chemical dyes.
*Bursalı designed a new denim-looking towel fabric by using the grinding technique used in denim; thus designed fashionable towel products for outerwear.
*Bursalı ranked as the leader in the Number of Industrial Design Registrations (5th in 2019)
*Bursalı became the 7th Textile Innovation League Champion with 6 projects
*Bursali awarded as“Outstanding Achievement”in the “Inovalig – Innovation Leader”awards.
*Nuacotton, which has attracted great interest since its launch, has met its planned sales targets before completing its first year.
*In its first year, it reached sales revenue of 10.703.222,22USD and sales volume of 1.428.979,68KGS.
*Itincreased its monthly sales average by approximately 5 times in 6 months comparing H1 and H2 of 2019.
*Although difficult trade and custom conditions during pandemic, Nuacotton kept its sales volume with no decrease and even a minor increase in 2020; reaching a sales volume of 11065164,19$

Appendix 1: Achievements in 2019-2020
Due to word limits, only several achievements are subjected on this essay;Please see Apx 1 for details of Bursalı and Nuacotton's achievements in 2019-2020.

Appendix 2: R&D Projects Video
Some examples on how Bursalı used science, technology and R&D innovations on its processes are shown at a video. The innovations on video are just some examples of developments during 2019-2020 period.

Appendix 3: New Towel Designs
Bursalı designs innovative new towel products for different usage areas that will take towel fabric out of its usual areas of use. This document shows some examples of new designs on 2019-2020 period.

Appendix 4: Bursalı Trailer Video
A wider look at Bursalı Company and its overall operations

Appendix 5: Nuacotton Natural Production Process Video
The video shows the natural production of Nuacotton towels from the field to the shelves.

Appendix 6: Nuacotton Green Catalog
Shows features and details of Nuacotton Towels

Appendix 7: Nuacotton Launch Fashion Show Video

For Nuacotton, it’s not just a towel. It’s a fashion element. This video is showing the promotional launch in 2019 with world-famous models, with unusual designs, an open fashion show, introducing Nuacotton products and designs.