BURSALI - Most Innovative Company of the Year

Company: Bursali, Bursa, Turkey
Company Description: Bursalı has become one of the best towel and bathrobe producers worldwide, and it has achieved acceptance of both its brand and its quality image throughout the sector with its trademark:Nuacotton Bursalı -originally a Turkish company- mainly operates in US (90% products sold in US) and exports to more than 50 countries, Canada, Germany, the UK, France, Spain, Russia, Saudi Arabia and Dubai.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Most Innovative Company of the Year - Up to 2,500 Employees

Nomination Title: BURSALI

Bursali designs and produces towel products by applying state-of-the-art technology and exports its towel brand Nuacotton mainly to US (90%) and EU countries.

Bursali has always adopted the vision of using science and technology to develop state-of-the-art processes also with an innovative design mind-set.With this vision, Bursali established its R&D Center that obtained the approval of the Ministry of Science, Industry and Technology in 2019. This Center now bears the characteristic ofbeing the first R&D Centrein the field oftowel production.

Bursali launched its high segment towel brandNuacottonat early 2019 with 3 lines; Gold, Silver and Bronze.

In 2019, Bursali designedNuacotton GreenLine, which is the first and only towel brand produced with completelynaturalprocesses andcompletely natural content, evendyed with natural fruits.

In 2020, with the pandemic situation and changing needs,a new product series is launchedasNuacotton TurquoiseLinedesigned with the new innovative technology of"magical microcapsules"developed by Bursali R&D. These series have antibacterial featureknitted with Nuacotton's magical microcapsules. Nuacotton Turquoise line has two products;Nuacotton Antiabacterial -antibacterial towel productsandNuacotton Hygienic -sterilized, antibacterial towels for personal and hospital use.

Bursalistands outwith its vision focusing on 4 areas:
*R&D; Science and Technology
*Innovation on New Product Design
*Focus on Health, Environment and Sustainability
*Focus on People and Society
(Due to word limits, only several achievements are subjected on this essay;see attachments for details)

R&D; Science and Technology:

Within the scope of the R&D activities, Bursalı has succeeded in bringing a large number of important projects in the field of patents and utility models using only its capital resources.
Bursali signed a pioneering R&D technology in 2019 and produced"Magical Microcapsules"which give the towel fabric antibacterial properties. Magical Capsules enabled Bursali to designantibacterial productsthat do not lose their antibacterial properties up to 30 washes. During pandemic this innovation enabled Bursali to develop antibacterial products whenever towel can be used andhealth productsfor personal and hospital usage.

Innovation on New Product Design:

Besides having an innovative vision on new product development; Bursali focuses on 2 main points when designing new products:
Production with Natural Processes and Raw Materials:Nuacotton Green Natural series towels are produced with natural processes anddyed with completely natural fruitswithout using any synthetic chemical dyes.
Unusual Design of Towel as a Fashion Element:Bursalı designs products for different usage areas that will take towel fabric out of its usual areas of use. (Carpets, wearable designs) Bursalı also designs products with new functionalities combining different textile material and new technologies with towel fabric (waterproof elements, sand free technology, anti-slippery functions etc.)

-Bursalı establishedthe first R&D Centrein the field oftowel productionin 2019.
-It invented a new technology of"Magical Microcapsules"that gives the towel fabricantibacterialfeatureslasting to 30 washings.
-Nuacotton HygienicandNuacotton Antibacterialtowels are designed as antibacterial health products for personal and hospital use; withsterilizedand non-sterilized packaging.
-Nuacotton Green Naturaltowels are produced with natural processes anddyed with completely natural fruitswithout using any synthetic chemical dyes.
-Bursalı designed a newdenim-looking towel fabricby using the grinding technique used in denim; thus designed fashionable towel products for outerwear.
-Bursalırankedas the leader in the Number of Industrial Design Registrations(5th in 2019)
-Bursalı became the7th Textile Innovation LeagueChampion with 6 projects
-Bursalı awarded as“Outstanding Achievement”in the“Inovalig – Innovation Leader”awards.
-Nuacotton, which has attracted great interest since its launch, hasmetits plannedsales targetsbefore completing its first year.
-In its first year, it reachedsales revenueof 10.703.222,22USD andsales volumeof 1.428.979,68KGS.
-Itincreasedits monthly sales average by approximately5 times in 6 monthscomparing H1 and H2 of 2019.
-Although difficult trade and custom conditionsduring pandemic, Nuacottonkept its sales volumewith no decrease and even a minor increase in 2020; reaching a sales volume of 11065164,19$
-It has receivedpositive feedbackfrom customers and industry professionals, and has become the focus of attention in the industry in a short time.