Cartoon Network - Best Public Service & Activism Video

Company: Cartoon Network, Atlanta, GA
Company Description: Cartoon Network is a division of WarnerMedia and the #1 animated series network, offering the best in original content for kids and families with such hits as "Ben 10", "Craig of the Creek", "Steven Universe", "The Powerpuff Girls", and "We Bare Bears". Cartoon Network is seen in 187 countries, over 450 million homes and in 33 languages.
Nomination Category: Video Categories
Nomination Sub Category: Public Service & Activism

Nomination Title: Stop Bullying: Speak Up's Include Someone Make a Difference 2020 PSA by Cartoon Network

The date on which this nominated production was first distributed or otherwise made public:
October 2020

Cartoon Network’s Stop Bullying: Speak Up pro-social initiative seeks to address bullying among kids, the #1 cause facing our audience. We do this by empowering kids to speak up safely and effectively in the face of bullying, while helping develop greater kindness, caring and empathy that stops bullying before it starts.

We wanted to inspire kids to help prevent bullying by including others and give them specific ideas on what they could do or say. Actionable ideas surfaced through kid-targeted research conducted by Cartoon Network and in consultation with non-profit partner PACER’s National Bullying Prevention Center. To ensure this year’s PSA reflected the new reality of kids today, we used a Zoom-style rendering and incorporated “real-kids” alongside some of CN’s most beloved characters.

Tapping into the global reach of its legacy Turner sister networks, strategic partnerships and digital platforms, the PSA was promoted widely in addition to airing on Cartoon Network, starting in October 2020, in support of National Bullying Prevention Month. The PSA garnered more than 150M impressions and secured more than $1.1M in pro-bono media. The PSA continues to air on Cartoon Network inspiring kids with real-life examples of how to stop bullying before it starts.

Optionally you may list the creative and production credits for your nominated production - the people who helped to bring it to life: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Giant Ant Creative Studio
Cartoon Network
Ryan Jerwers – Senior Projection Manager
Craig Gordon – Creative Director
Charles Barbour – Senior Writer
Tyson McAdoo - Art Director
Kelsey Tate – Asst Marketing Manger
Deb Serebrin – Director of Marketing
Jenni Light – Sr Marketing Manager

PACER’s National Bullying Prevention Center
Julie Hertzog – Director
Bailey Huston - Coordinator

Topol Consulting
Tessie Topol
Erica Kendall