Cymbiotika LLC - Fastest Growing Company of the Year
Company: Cymbiotika LLC, San Diego, CA
Entry Submitted By: REQ
Company Description: Cymbiotika is an innovative wellness brand. Cymbiotika uses the most advanced bioavailable absorption technology and sources only the highest quality plant-based nutrients to resolve specific nutritional deficiencies and support healthy aging, detoxification and longevity. Cymbiotika never uses synthetics, GMOs, fillers, chemicals, preservatives, additives or sugars in its products.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Fastest Growing Company of the Year - Up to 100 Employees
Nomination Title: “Innovating on Wellness; Scaling through Customer Trust”
Cymbiotika is an innovative wellness brand based in San Diego. With the motto, “Your mind and body deserve the best,” Cymbiotika is driven by the higher purpose of inspiring everyday people to achieve their optimal health. Founded in 2017, Cymbiotika uses the most advanced bioavailable absorption technology and sources only the highest quality plant-based nutrients to resolve specific nutritional deficiencies and support healthy aging, detoxification and longevity. Cymbiotika never uses synthetics, GMOs, fillers, chemicals, preservatives, additives or sugars in its products.Staying true to the motto: “Hope is not a strategy,” early success for Cymbiotika and its leadership team meant building a business infrastructure for the future – one with 36-month progress in mind. Revenue in 2017 was $113, 520.00 and the company employed 2 people. In 2018, they scaled to just over a million dollars in revenue and a 4 person team. 2019 saw growth to 9 people and 1,295,996.00 in revenue and by the end of 2020, the team had grown to 27 and generated $6,947,254.00 in revenue.
Today Cymbiotika is growing fast. The company employed 9 people in 2019 and ended 2020 with 25 (they expected to double this year, despite the COVID pandemic). In 2020, they began producing products from a 6,741 sq. foot warehouse – five times the size of its original. The team built-in redundancies like having two or three suppliers for each ingredient. They have also implemented a unique approach to sales and marketing. In a market laden with poor quality, unregulated products; gaining consumer trust is key. Rather than lead with a sale in mind, the company puts consumer education first, using online channels to advance understanding of optimum wellness and help customers make informed decisions. A 67% repeat purchase rate is a testament to the wisdom of this approach. These innovative strategies paid off. In the last year, Cymbiotika has increased gross revenue by 800% to $6,947,254.00, added nine SKUs, created the first proprietary subscription custom bundle platform, moved both fulfillment and call centers in house, launched a new website, and implemented a vast array of Salesforce solutions. On the recognition front, Cymbiotika COO, Durana Elmi, was a 2020 finalist for San Diego Business Journal’s Businesswomen of the Year.
More Americans are taking their health into their own hands. This has led to a powerful shift from treatment to prevention using nutritional supplements. However, the industry is largely unregulated. Too many supplement providers sell substandard ingredients – that the body cannot absorb – at rock bottom prices. Cymbiotika is pioneering some of the most advanced bioavailable absorption technologies available – a differentiator that ensures consumers get the full benefit of high-quality plant-based nutrients and reclaim their health. Specifically, Cymbiotika’s Micelle Liposomal Technology takes its already superior immune formula to the next level by further increasing each nutrient’s bioavailability. Simply put, they encase the nutrients inside of phospholipids (healthy fats). These fats protect the nutrients as they bypass the digestion process, and make their way into the large intestine, fully intact. This provides maximum absorption to the cellular level.In 2019, “for the first time, non-pill format dietary supplement sales eclipsed pill formats accounting for 52% of sales across all channels, says Claire Morton Reynolds, senior industry analyst atNutrition Business Journal. Cymbiotika was unique and already years ahead of its competitive set in this supplement delivery trend. Reynolds also notes that the breadth of consumer interest in supplements has transitioned from a focus on multivitamins to “modern conditions,” namely sleep, brain health (cognition and focus), eye health, digestive health, inflammation and immunity – and this focus for Cymbiotika has been significant in its consumer appeal and significant growth.
Cymbiotika and its leadership has caught the attention of industry and consumer press alike. They have been featured in more than 50 publications, including Authority Magazine, Forbes, Women’s Health and Vitamin Retailer Magazine.
Links to examples:
Authority Magazine https://medium.com/authority-magazine/durana-elmi-of-cymbiotika-i-am-living-proof-of-the-american-dream-1d048deb81a4
Forbes https://www.forbes.com/sites/katiechang/2020/06/08/the-best-supplements-to-boost-immunity-reduce-stress-and-improve-overall-health/?sh=4d41e7ef3d10
Women’s Health https://cdn.shopify.com/s/files/1/1824/8017/files/1359._APR21WOMENSHEALTH.jpg?v=1616001683
Mantra Wellness https://cdn.shopify.com/s/files/1/1824/8017/files/Mantra_Issue34_Products2.pdf?v=1616001560
Vitamin Retailer Magazine, https://titlestand.com/ebook/html/10105500#page/55
Elle Magazine https://cdn.shopify.com/s/files/1/1824/8017/files/1363._APR21ELLE_4f28cce5-8a19-4c3d-9c39-c124ce7bfd2d.jpg?v=1616090218
Well+Good https://www.wellandgood.com/making-time-yourself/
The Cymbiotika news page catalogs their product launches. https://cymbiotika.com/pages/news
Their social media channels demonstrate their efforts to educate their customer base and the impressive following that they have nurtured.
Facebook (282,727 followers)https://www.facebook.com/Cymbiotika/
Instagram (56.2K followers)https://www.instagram.com/cymbiotika/