George P. Johnson Experience Marketing (GP), Boston, Massachusetts, United States: IBM Calling the Shots

Company: George P. Johnson Experience Marketing (GP), Boston, MA
Company Description: gpj.com | George P. Johnson is the world’s leading experiential marketing agency. We create innovative live, mobile and online experiences that motivate audiences and activate brands. We’re part of Project Worldwide, an independent, global network of complementary, wholly-owned agencies.
Nomination Category: Event Categories
Nomination Sub Category: Brand & Experiences - Gamified Experience
2024 Stevie Winner Nomination Title: IBM Calling the Shots
  1. Which will you submit for this nomination, an essay of up to 525 words describing the event - its genesis, goals, development, and results - OR a video of up to five (5) minutes in length describing the same? CHOOSE ONE:

     

    A video of up to five (5) minutes
  2. If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video:

     

  3. If you are providing a written essay of up to 525 words about your nominated event, place it in this space. Make sure that you address the genesis, goals, development, and results of the event, and mention that date(s) on which the event was produced:

     

  4. Optionally, list the appropriate creative and production credits for the nominated event, such as the following: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

     

    Credits

    Creative Direction: IBM, GPJ

    Production: GPJ, SCPS Unlimited

    Exhibit Design: GPJ

    Artwork: GPJ, BUCK, IBM

    Social/Digital: Gather

    AI Development: IBM

    User Interface: IBM

    Individual credits

    GPJ

    Senior Account Director: JoAnne Blais

    Senior Director, Integrated Production: Emily Early

    Associate Producer: Colin Morrissey

    Senior Creative Director: Dan Tucker

    Senior Art Director: Chris Zahos

    Senior 3D Experience Designer: David Sullivan 

    Senior Creative Technologist: Macklin Andrick

    Senior Director, Strategy Planning: Jon Gaffney

    IBM

    Director of Corporate Communications, IBM: Caitlin O'Neill 

    Global Lead, Corporate Thought Leadership, IBM: Zachery Bishop 

    Corporate Communications Manager, IBM: Zachary Rowe

    Global Creative Director, Events & Environments, IBM: Matthew Calkins

    Executive Producer, IBM: Cory Calhoun

    Creative Director, IBM: Mia Chubarova

    Software Developer, IBM: Dhanush R

    Practice Manager, IBM: Fabricio Medeiros

    Senior Art Director, IBM: Frank Scacalossi

    Full Stack Developer, IBM: Shobhit Bhatt

    Senior Developer, IBM: Fernando Portella Villas Boas

     

Attachments/Videos/Links:
IBM Calling the Shots
URL [REDACTED FOR PUBLICATION]