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Company: Jeunesse Global, Orlando, FL
Company Description: Jeunesse is a billion-dollar global direct selling company with a mission to positively impact the world by helping people look and feel young, while empowering each other to unleash their potential. The company’s exclusive skin care and nutritional products make up a comprehensive Youth Enhancement System (Y.E.S.). Jeunesse operates in 146 markets worldwide.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Company of the Year - Consumer Products - Non-Durables - Large
 Nomination Title: Jeunesse®
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominated organization since January 1 2020, OR written answers to the questions for this category? (Choose one):
Written answers to the questions.
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated organization: its history and past performance (up to 200 words):
Total 202 words used. If the word count is more than 25 words over the limit, please deduct one (1) point from your score.
When you think of a family business, you tend to think small. Not the family behind Jeunesse. When husband and wife Randy Ray and Wendy Lewis launched Jeunesse in collaboration with Wendy's son Scott Lewis in 2009, the goal all along was to build a billion-dollar company. That milestone was reached in just six years when Jeunesse achieved $1.3 billion in worldwide sales, becoming the fastest company in direct selling history to reach the billion-dollar annual sales mark. The Jeunesse Founders attribute much of the company's success to their unusual launch strategy of first building several viable international markets, which sets up a diverse and sustainable global footprint poised to grow.
This strategy has helped Jeunesse achieve many notable accomplishments:
- Achieving $8 billion in cumulative worldwide sales in 2020
- Establishing a presence in every major world market (32 offices, 47 warehouses, and distribution in 146 countries)
- Ranking five consecutive years on the Inc. 500/5000
- Ranking in the Top 20 of Direct Selling News Global 100 for five years
- Garnering more than 980 corporate awards, including 40 awards for Company of the Year and 110 for its founding team
- Establishing its nonprofit foundation Jeunesse Kids™ (more than $13 million raised since 2012)
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the organization's achievements since the beginning of 2020 that you wish to bring to the judges' attention (up to 250 words):
Total 244 words used.
Jeunesse Chief Visionary Officer Scott Lewis looks at the company’s development in multi-year phases. With this vision, 2021 marked the final year of what he sees as the company’s foundational phase where Jeunesse has created an incredible global infrastructure, created the processes and systems that are critical to the business, and developed a robust system of youth enhancement products.
With infrastructure, processes, and systems firmly in place, in 2021 the company focused on products — specifically localizing products for international markets. This strategy included using local ingredients and manufacturers, filling unique niches, and entering growing product categories in specific markets.
Jeunesse launched 23 new products across five regions, ranging from supplements and beauty items to beverages and personal care goods.
As an example of the localized strategy, in Brazil — one of the top 5 beauty-obsessed countries — Jeunesse launched its NuBod™ line of body sculpting products and two new fragrances, one of which won Best New Fragrance in the Pure Beauty Global Awards. In Indonesia, the company launched Jeunesse 7VN™, an energy product that includes botanical ingredients unique to the area.
This localization strategy resulted in lowered product costs and market growth. The average growth of the top three markets was greater than 106% in 2021. Also notable among the top 10 growth markets:
- Top growing regions were Europe, Middle East, Greater China, and Latin America
- Growth ranged from 7.7% to 104%
- Nine of the top ten growth markets saw double-digit growth
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 249 words used.
Live, in-person events are a key revenue driver for the company. Worldwide, Jeunesse holds approximately 300 events annually, with attendance ranging from 100 to 15,000 per event. With the pandemic putting a halt to these in-person events in 2020, Jeunesse was able to venture back into hosting limited live events in 2021 by taking a localized approach to its event planning.
Jeunesse developed an industry-leading, robust global virtual events platform that supports a range of events, from simple corporate updates to full-scale events broadcast live from a staged venue with remote feeds, simultaneous translations in dozens of languages, professional MCs, DJs, top-rate entertainment, super fans, 360-degree camera angle views, and real-time audience interaction. In 2021, with its JeunesseEvents.com platform, the company was able to able to offer virtual only, limited in person, and hybrid events, depending on the situation in each host country and region.
For the Asia-Pacific region, where many countries were still locked down, Jeunesse streamed live from five different locations in Bangkok, Singapore, Tokyo, and Taipei. Other locations had limited audience events where strict COVID protocols were in place that allowed for smaller, socially distanced audiences to participate in hybrid events.
Events in local markets present an opportunity for Jeunesse to give back through the Jeunesse Kids Foundation. A local charity is chosen for each event, and attendees (in person and at home) donate to fund a local project. In 2021, Jeunesse Kids donated $1.1 million to fund 13 projects in 11 countries.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 58 words used.
Jeunesse Founders Profile Video https://www.dropbox.com/s/5qw0of21sasx34v/2021-NEW%20FOUNDERS%20PROFILE-02-ENGLISH.mp4?dl=0
Scott Lewis Profile Video https://www.dropbox.com/s/c7ph6zcgewhog2g/2021-NEW%20SCOTT%20LEWIS%20PROFILE%20VIDEO-16X9-V3-ENGLISH.mp4?dl=0
2021 We Live Jeunesse Video https://www.dropbox.com/s/dbpus78p37ala9b/We%20Live%20Jeunesse%202021%20North%20America%20ENGLISH.mp4?dl=0
Jeunesse 2021 Recap Video https://www.dropbox.com/s/xlug508vlxs6017/2021-END%20OF%20YEAR%20RECAP-V3.mp4?dl=0
Jeunesse Kids Identity Video https://www.dropbox.com/s/5pq6cxg0rrnbdl9/2019%20Jeunesse%20Kids%20Identity%20Video.mp4?dl=0
2021 Jeunesse Marketing Reel https://vimeo.com/tgstudios/review/599008991/e1398daf85
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