Jeunesse Global - Best Experiential Event

Company: Jeunesse Global, Orlando, FL
Company Description: Jeunesse is a billion-dollar global direct selling company with a mission to positively impact the world by helping people look and feel young, while empowering each other to unleash their potential. The company’s exclusive skin care and nutritional products make up a comprehensive Youth Enhancement System (Y.E.S.). Jeunesse operates in 146 markets worldwide.
Nomination Category: Event Categories
Nomination Sub Category: Brand & Experiences - Experiential Event

Nomination Title: Jeunesse EXPO Vision 2020 Global Event

With in-person events sidelined in 2020, Jeunesse was challenged to reimagine its annual cornerstone EXPO event, which unites its global Jeunesse Family for a high-energy vision-setting and celebration experience. The result? Within 30 days, Jeunesse created JeunesseEvents.comto host this event for the first time in a global, interactive, virtual environment.http://jeunesseevents.com/

The proprietary platformallows for agated event environment that gives paid ticket holders access, directly integrates with their Backoffice for immediate purchase of newly launched packages and supports simultaneous interpretation and written translations in up to 21 languages at any one time. This helped the company reach more people than ever before during its EXPO season!The first of six virtual EXPO events, the EXPO 2020 Vision: Global Virtual Event was broadcast live from the legendary Hard Rock LIVE at Universal Studios from September 10 – 13 and was translated in real-time into a world-record-breaking 20 languages.

The event was supported with 35 individual ad campaigns, with hundreds of individual communications including emails, social media posts, teaser videos — all produced in multiple languages.
https://www.dropbox.com/sh/e4vsvftnmh9cuan/AAD0rl_BVAfBtgvweH_P4deva/Digital%20Communications/Pre-Event?dl=0&;subfolder_nav_tracking=1
https://www.dropbox.com/sh/e4vsvftnmh9cuan/AAA5IkDDtE5FADmOcPVgK1jva/Digital%20Communications/During%20Event/North%20America%20Region%20Specific%20Package%20Campaign?dl=0&;subfolder_nav_tracking=1
https://www.dropbox.com/sh/e4vsvftnmh9cuan/AABW8jGfUV1k92UPV3jjSyP0a/Digital%20Communications/During%20Event/Examples%20of%20Social%20Media%20Coverage/Corporate%20Facebook?dl=0&;subfolder_nav_tracking=1

More than 65,600 total viewers tuned in for this EXPO kick-off event. This was the highest number of attendees during one event in Jeunesse history. This enormous reach helped people in an impressive 106 countries celebrate their joint accomplishments, while setting their vision for 2021. In comparison, the last global event held in Orlando in 2016 drew a physical audience of 17,000.

Over the four days of the event, Jeunesse streamed sessions by top field and corporate leaders livefrom theHard Rock stage. The full production event was complete with striking staging, 360-degree visual coverage, a professional MC, a live DJ, and on-stage entertainment.

The event was produced with strict COVID-19 safety protocolsin place and encapsulated all of the important aspects of an in-person experience, including: https://www.dropbox.com/sh/6l4y7kztdrv5bsd/AAC8DdPoMAV-tVmqLJjpzy6ia/Planning%20Documents/Operations?dl=0&;preview=Jeunesse+EXPO+2020+Vision+Risk+Mangement+Plan.pdf&subfolder_nav_tracking=1

-30 hours of engaging and targeted content from live, on-stage speakers
-Five top-rate international-inspired entertainment acts performing live
-Engaged attendee Super Fanswho were frequently seen cheering and clapping along, adding that “in the moment” element https://www.dropbox.com/sh/6l4y7kztdrv5bsd/AADCANk5wYv5aaC7rPsabM83a/Photo%20Selects%20%26%20Final%20Recap%20Video?dl=0&;preview=Photo+Sep+11%2C+10+06+04+AM+(1).jpg&subfolder_nav_tracking=1
-More than 18,000 physical swag packages which shipped to attendeesin dozens of countries https://www.dropbox.com/sh/6l4y7kztdrv5bsd/AADhZWZ4RHqaIVEGpac-NyHUa/Samples%20of%20UGC%20Social%20Content?dl=0&;preview=Photo+Mar+05%2C+3+27+21+PM.png&subfolder_nav_tracking=1
-Interactive skill-based games such as Jeunesse Trivia and Scavenger Hunts, and polls, kept attendees engaged and dialed into the content
-Live chat moderated around the clock in every language
-Aggregate feed of live social media engagementshown on-screen, which subsequently increased engagement throughout eventhttps://www.dropbox.com/sh/30hwdzq5ycigxkj/AAD6woevX-5LRPwnCnM5yQa1a?dl=0
-In-stream applause and cheering sound effects driven by attendee emoji use and chat responses
-An immersive experience with front row views and an All Access Pass to backstage, green rooms, behind the mainstage, and production areas.

This first large-scale virtual event proved to be incredibly successful, garnering330,380 total views between September 10-13, with an average viewing time per viewer of almost 11 hours (10 hours, 55 minutes), peak concurrent viewership of more than 10,000people across multiple time zones, and an unprecedented profit margin of 88%.

The amazing reach and ROI of this event has forever changed the way Jeunesse does business. The company is committed to a future where in-person events are also broadcast live with real-time audience interaction.

Optionally, list the appropriate creative and production credits for the nominated event, such as the following: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Venue: Hard Rock Live, Universal Orlando
Executive Producer & Script Writer: Katie Jones, Jeunesse
Creative Director: Janessa Barrios, Jeunesse
Production Partner: DB Productions
Web Design: Connor Nielson, Jeunesse
Event Management Partner: B2 Events
Destination Management Company (DMC): Hello! FL
MC: Sean Patrick
DJ: DJ RanKan of Young and Focused
Entertainment: Blue Man Group
Keynote: Tony Robbins
Photographer: Peter Vander Stoep of Dragonfly Productions
Motion Graphics: Fiona Smillie; Travelling Circus Design, Inc.
Tourism Board Partner: Visit Orlando