Jeunesse Global - Marketing Team of the Year
Company: Jeunesse Global, Orlando, FL
Company Description: Jeunesse is a billion-dollar global direct selling company with a mission to positively impact the world by helping people look and feel young, while empowering each other to unleash their potential. The company’s exclusive skin care and nutritional products make up a comprehensive Youth Enhancement System (Y.E.S.). Jeunesse operates in 146 markets worldwide.
Nomination Category: Marketing Organization / Professional Categories
Nomination Sub Category: Marketing Team of the Year
Nomination Title: The Jeunesse® Marketing Team: Mission Extraordinary
Jeunesse is graced with what is perhaps the most decorated team of marketers in all of the Direct Selling industry. Since 2014, the team has garnered more than 580 awards for a wide range of creative work — from print publications, packaging and videos, full scale event branding and production, to digital communications such as websites, mobile apps, eblasts and social media graphics.
This creative conglomerateconsists ofnearly three dozen copywriters, graphic designers, photographers, videographers, web designers, project managers, digital marketers, event planners, production and brand managers. Collectively they have created a billion-dollar global brand with a strong identity that reflects the JeunesseGeneration Youngculture.
Yet, with all of the accolades the team has received, their mission is clear — to continue to evolve and to always strive for the extraordinary.
Each year, the Jeunesse Marketing Team seeks to be on the forefront of product innovation. In 2020, Jeunesse not only launched AlōClnz Hand Sanitizer when the world had a shortage, but also launched products that have been selected as finalists in the 2021 Pure Beauty Global Awards. Those shortlisted include:
Best New Fragrance:E·VŌK Aqua Serene and E·VŌK Emerald Bliss
Best New Bath & Shower Product: Jeunesse Spa Botanicals Body Bar Duo
Best New Oral Beauty Product: DIMND Sensitive & Whitening Toothpaste
Best New Skin & Body Supplement: Naära Beauty Drink — Green Apple Flavor,
This global team works across continents and time zones to build a strong brand identity. This identity is best reflected in company events, with the biggest being the EXPO World Tour.
With in-person events sidelined around the world in 2020, the Jeunesse Marketing Team was challenged to reimagine this tour, which typically stops in five major cities around the word.The team responded by creating an online platform to deliver truly global and interactive virtual events, with the first simultaneously translated into a world-record-breaking 20 languages! It wasa full production event complete with striking staging, 360-degree visual coverage, a professional MC, a live DJ, and on-stage entertainment that streamed livefrom theHard Rock stage inside Universal Orlando Resort.More than 65,600 total viewers from 106 countries tuned in to watch and actively participate in the event, making it the highest number of attendees during one event in Jeunesse history!
The Jeunesse Marketing Team’s major 2020 accomplishments include:
-Garnered140 Marketing awards, bringing the team total to more than 580 awards since 2014.
-Hit $8 billion in cumulative sales with 25-84% growth in major established markets: Hungary, Germany, Malaysia, Italy, and the U.S.
-Created a Jeunesse LIVE virtual event platform within a month to transition more than 300 global events from in-person to online; reached 2.7 million people so far
-Launched 20 new-concept products around the world, some of which are finalists in five categories of the 2021 Pure Beauty Global Awards
-Localize 20 existing products that were rolled out into markets around the world.
-Transitioned from working collaboratively in-office to remote work, while still maintaining a cohesive workflow.
The Marketing Team has and will continue to fixate Jeunesse as an industry leader. With a multi-disciplinary creative team that’s able to quickly pivot during unforeseen circumstances, such as a global pandemic, there’s nothing stopping the Jeunesse Marketing Team from producing extraordinary marketing materials, launching products people want, and breaking records (even their own!).
The Jeunesse marketing team created effective marketing tools critical to the company’s success. View a recap of their work (which won 140 awards in 2020).Jeunesse 2020 Marketing Reel: https://jeunesse.wistia.com/medias/cmdpusk4v3
To see how Jeunesse duplicated the energy and enthusiasm of an in-person event on the Jeunesse LIVE platform, view theJeunesse EXPO Vision 2020: Global Virtual Eventrecap video: https://jeunesse.wistia.com/medias/kurssl24cv.
Event Staging and Branding: https://www.dropbox.com/s/rs1yz1pz35ztpzy/grid.pdf?dl=0.
View examples of branding for new products launched in 2020:
E·VŌK Fragrances: https://www.dropbox.com/s/0bquxk7qvcts5fc/MarkPatterson-EvokFragranceLaunch22.jpg?dl=0
L1FE NMN: https://www.dropbox.com/s/8do6pd73wxx0ax9/L1FE_mockup_social_media.jpg?dl=0
AlōClnz: https://www.dropbox.com/s/adf3z90phft8l64/SM-All_AloClnz.jpg?dl=0
Naära Beauty Drink: https://www.dropbox.com/s/zelg910u1wa19wj/naara_apple_SM_002.jpg?dl=0