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Wendy Lewis, Founder and COO of Jeunesse has always had the heart of an entrepreneur, starting at the age of 8 when she launched a summer camp from her parents’ back patio, charging neighborhood kids to make arts and crafts projects and participate in lawn games. Later in life, as a single mother who began her career as a math teacher, Wendy faced countless challenges on her entrepreneurial path. However, her work ethic, unrelenting determination and willingness to invest in her ideas has successfully seen her through many challenges.
Today, Wendy applies her analytical and problem-solving skills to overseeing the day-to-day global operations of the billion-dollar company she founded ten years ago with her husband Randy Ray. As COO, Wendy oversees IT, Customer Services, Human Resources, and Logistics for the global youth enhancement company.
With a large global infrastructure and critical processes and systems firmly in place, Wendy used her skills to help execute the company’s product strategy. In 2021, Jeunesse focused on products — specifically localizing products for international markets. This strategy included using local ingredients and manufacturers, filling unique niches, and entering growing product categories in specific markets.
Jeunesse launched more than 20 new products across five regions, ranging from supplements and beauty items to beverages and personal care goods.
This localization strategy resulted in lowered product costs and market growth. The average growth of the top three markets was greater than 106% in 2021. Also notable among the top 10 growth markets with at least $150,000 USD in monthly revenue:
- Top growing regions were Europe, Middle East, Greater China, and Latin America
- Growth ranged from 7.7% to 104%
- Growth among the top three markets averaged 59%
- Nine of the top ten growth markets saw double-digit growth
Live, in-person events are a key revenue driver for the company. The pandemic put a halt to in-person events in 2020. However, Jeunesse was able to venture back into hosting limited live events in 2021 by taking a localized approach to its event planning. Using its JeunesseEvents.com platform, the company was able to able to offer virtual only, limited in person, and hybrid events, depending on the situation in each host country and region.
In 2021, Jeunesse celebrated its 12th anniversary. In addition to establishing itself among the top tier of the direct selling industry and making history as the youngest company to achieve billion-dollar annual sales, Jeunesse has achieved many notable accomplishments since its inception:
- Surpassing $8 billion in cumulative worldwide sales
- Establishing a presence in every major world market with 32 offices, 47 warehouses and product distribution in 146 countries
- Ranking five consecutive years on the Inc. 500/5000 list of fastest-growing companies in America (2014 to 2018)
- Garnering more than 980 corporate awards, including 40 awards for Company of the Year and 110 for its founding team
- Establishing its nonprofit foundation Jeunesse Kids™ (more than $13 million raised since 2012)
