Company: Kenneth Rainin Foundation, Oakland, CA
Company Description: The Kenneth Rainin Foundation is a family foundation that collaborates with creative thinkers in the Arts, Education and Health. At the Rainin Foundation, we believe in taking smart risks to achieve breakthroughs. We support visionary artists in the Bay Area, create opportunities for Oakland’s youngest learners, and fund researchers on the forefront of scientific discoveries.
Nomination Category: Video Categories
Nomination Sub Category: Not-for-Profit
 Nomination Title: 2022 Rainin Fellowship Video Series
- The date on which this nominated production was first distributed or otherwise made public:
April 27, 2022
- Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):
Total 200 words used.
The Rainin Fellowship celebrates Bay Area artists who are advancing the fields of Dance, Film, Theater and Public Space with unrestricted grants of $100,000 plus tailored supplemental support. As anchor artists, the Rainin Fellows are central to their communities, helping define and preserve what makes Bay Area arts and culture unique.
We created a video series to raise the artists' national profiles and elevate their work. A teaser video announced the 2022 Rainin Fellows and four subsequent videos highlighting each Fellow showcased their diverse and unique artistic visions.
Through coordinated distribution efforts, the videos have 77K views. Paid advertising led to 64K ThruPlays, a 21% increase from the inaugural Rainin Fellow video series.
We were especially pleased to see support and pride for these talented artists come through on social media:
- “Kenneth Rainin Foundation – you are doing transcendent work! Congrats to all the creative forces honored with this unique award!” – Rodrigo Reyes, 2021 Fellow
- Congratulations to my fellow Fellows! Let’s change the world!!!! – RyanNicole, 2022 Fellow
- “Vicky Ponce, so excited to see this opportunity turn into FILM!!! Congrats!!” – Heather MacLean
- “Especially love that it’s honoring Bay Area artists.” – Vanessa Erazo
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- Optionally you may list the creative and production credits for your nominated production - the people who helped to bring it to life: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
- Fox Nakai, Video Producer
- Cultural Counsel, Media Support
- Ted Russell, Director, Arts Strategy & Ventures
- Adriana Grino, Arts Program Officer
- Amanda Flores-Witte, Communications Director
- Teri Gardiner, Communications Officer
- Megan De Trane, Communications Associate
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