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Company: L-Acoustics, Westlake Village, CA
Company Description: L-Acoustics is renowned for developing innovative sound systems and technologies that elevate the listening experience. Founded in France in 1984, L-Acoustics currently employs 500 team members worldwide, with headquarters in Paris, London, Los Angeles, and Singapore. L-Acoustics sound systems can be heard in venues, the top festivals, and on major tours all around the world.
Nomination Category: Corporate Communications, Investor Relations, & Public Relations Categories
Nomination Sub Category: Communications or PR Campaign of the Year - Community Engagement
 Nomination Title: Women in Pro Audio Series
- Which will you submit for this nomination, a video of up to five (5) minutes in length about the nominated PR campaign or program, or written answers to the questions? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Specify the date on which this campaign or program was launched:
Women in Pro Audio was launched in March 2021.
- Optional: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 249 words used.
Testimonial from Erika West, an interviewee: “Since we last talked, I’m working on 2 large tours (Mercy Me and Jason Aldean) and continuing my work for George Strait in between tours. I have seen and felt a huge impact since the article came out! For starters, my Instagram blew up! I gained 800 followers within the first week of the article launch! I have been recognized on show sites and have even been referred to as "The L-Acoustics girl!” This has led to increased follower engagement and even some opportunities to mentor others! This for me has been the best part of the process. I have always had a heart for sharing knowledge and learning from others' experiences. Since I came from the AV church world from a very young age, I know the value of having good teachers, as well as supportive and encouraging people around you. I love that I now get to be that for others. Men and women from around the world have reached out through social media asking questions ranging from gear/deployment questions to advice for how to handle situations in the touring industry, corporate, and church worlds. I was even reached out to by a friend of a viewer that found encouragement and deeply resonated with my article. I was asked to send a message of encouragement and was sent a video of him receiving it - that was an incredible feeling to know that I could help someone like that.”
- If you are providing written answers for your submission, you must provide an answer to this second question: Describe the genesis of the nominated campaign or program: the reasons it was initiated, the challenges it was created to address, the problems it was developed to solve, etc. (up to 250 words):
Total 250 words used.
The Women in Pro Audio interview series is an impactful community and industry campaign that provides visibility, acknowledgment, and engagement with and for women working in the pro audio industry (ex. front of house engineers, audio and mixing engineers, women working on major tours and festivals, etc.). Initially launched to celebrate Women's History Month in March, L-Acoustics decided to make it a monthly interview series because we heard from the industry that there was a desperate need for a platform for women in the pro audio community to shine and share their stories. Like many other tech industries, pro audio is predominantly male, with a staggering difference of 88.7% male vs. only 6% female (5.3% is unlisted), presenting a challenge and lack of a platform for the female voices working in pro audio. This campaign was started to create a paradigm shift by providing a showcase for women who sacrifice their personal lives for doing something they love. No other industry player is doing this initiative. The series also remains brand agnostic to deliver transparency and highlight these women's work and accomplishments. We spotlight a woman working in audio each month, share her interview article on our website, and then share it on social channels to broaden the reach. This provides more work opportunities for her and gives her a chance to mentor or inspire other females wishing to get into the industry. The social posts offer commentary from the community and networking and engagement with each other.
- If you are providing written answers for your submission, you must provide an answer to this third question: Describe the development of the campaign or program: the planning process, the goal setting, the creative and media development, the scheduling, etc. (up to 250 words):
Total 153 words used.
Once a month, we interview a woman working in sound. We ask questions about her, how she got to where she is, her unique challenges as a woman in this industry, her advice to others, and what she loves about her job in audio. We edit her story for grammar and flow, send it back to her for review, and make sure she’s satisfied with her finished interview before it’s published on our website. We also work closely with our interviewee to choose which photos she wants to share with her story and her social posts. We then publish her story on our website and share her story through our social channels – with a link back to her article on our website - to broaden engagement and give her more reach (our social channels have 450k followers overall). This boosts her story’s visibility and encourages community engagement from a very vast industry.
- If you are providing written answers for your submission, you must provide an answer to this fourth question: Outline the activities and concrete results of this campaign or program since the beginning of 2020. Even if your initiative started before 2020, limit your response to activities and results since the beginning of 2020 only (up to 250 words):
Total 94 words used.
- Engagement on our social channels has gone up 6% total over the whole span of this campaign (which is still ongoing).
- Website viewership increases each month the article comes out to 1K more visitors to the site.
- Women that we have interviewed have received more followers, engagement, jobs, and other women to mentor after they’ve been showcased.
- One of our interviewees now has a job in our Education department at our company.
- Our Women in Pro Audio social posts receive the most comments than any other post, which means our community engagement is working.
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