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Company: Labroots, Inc., Yorba Linda, CA
Company Description: Labroots is the leading scientific social networking website, offering top scientific trending news and premier educational virtual events and webinars. Contributing to the advancement of science through content sharing capabilities, Labroots is a powerful advocate for amplifying global networks and communities.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Company of the Year - Internet/New Media - Small
 Nomination Title: LabRoots, Inc.
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominated organization since January 1 2020, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated organization: its history and past performance (up to 200 words):
Total 163 words used.
Contributing to the advancement of science through content sharing, Labroots is a powerful advocate in amplifying global science networks and communities through virtual learning. Launched by CEO, Greg Cruikshank, and Co-Founder, Don Cruikshank in 2008, Labroots has become a primary source for trending scientific news, webinars, virtual conferences, and more. Offering articles and webcasts that go beyond the mundane and explore the latest discoveries in the world of science, Labroots users can stay atop their field by gaining continuing education credits from a wide range of topics through their participation in the webinars and virtual events.
With the world’s continuing caution for COVID-19 and in-person events and Labroots with more than a decade of experience in the virtual event and digital product space, the company was well equipped to share its expertise with academic and industry leaders. Labroots virtual events and digital products provided universities and companies with an alternative, turn-key solution to sharing their latest products and research with the scientific community.
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the organization's achievements since the beginning of 2020 that you wish to bring to the judges' attention (up to 250 words):
Total 250 words used.
Since the beginning of 2020, Labroots has steadily grown from 3.2 million to over 4.1 million registered users and hosted 127 events and 3,189 webinars in 2021, a record for the company. The Labroots team had to grow to fulfill the product demand. Onboarding a Scientific Editor to manage our growing team of writers and, working remotely since the company’s inception in 2008, we are excited to have grown our team by 89% in 2021.
Labroots balanced the interests of users, continuing to invite high-caliber speakers to the Labroots hosted virtual events (listed below), growing the writing team from 10 to 20, adding an editor, and keeping our clients interested, with success in lead generation, brand awareness, integrated-networking, and more. The company created a library of case studies, showcasing client successes, from custom virtual events to event sponsorships and digital product offerings.
Notable Speakers:
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Matthew J. Memoli, MD, MS – Director, LID Clinical Studies Unit, NIAID, NIH, Coronavirus Virtual Event Series
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Ali H. Mokdad, PhD – Chief Strategy Officer, Population Health, University of Washington, Coronavirus Virtual Event Series
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Gordon J. Freeman, PhD – Professor of Medicine, Harvard Medical School, Immuno-Oncology Virtual Event
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John J. Ngai, PhD – Director, NIH BRAIN Initiative, Neuroscience Virtual Event
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Nadine Barrett, PhD, MA, MS – Assistant Professor, Center for Equity in Research, Duke Clinical Translational Science Institute (CTSI), Cancer Research & Oncology Virtual Event
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Daniel Griffin, MD, PhD – ProHEALTH, an OPTUM Company, Clinical Instructor of Medicine, Columbia University, Microbiology Virtual Week
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 250 words used.
What’s unique about Labroots, is that there are no other companies in the industry that offer what Labroots does. For Labroots users, we offer free webinars, virtual events, and science news presented by established scientists. For Labroots clients, we offer a turn-key solution to hosting a virtual event or webinar, handling production, marketing, and providing detailed reporting. This positioned Labroots well in 2020, offering those in the industry a means of sharing research and products in a virtual environment, with features such as virtual labs, networking lounges, Zoom meeting rooms, poster halls, and more.
Although Labroots cannot be directly compared to other players, it is worth mentioning how certain aspects of Labroots compare. For example, ON24 aids in hosting digital experiences, however, their traffic and production support is not as reliable as Labroots, and marketing efforts and digital design assets are not offered. Alternatively, there are media-based companies, such as ResearchGate or Science, that offer some webinars and virtual events, along with the latest science news, but the production support is not high quality.
What also makes Labroots unique are the Labroots hosted virtual events, which are changing the way scientists share data and network, while simultaneously providing access to scientific research to the general public, free of cost. The value of this has been evident since the company’s inception but shined with the addition of the Coronavirus Virtual Event Series, an ongoing series that began in 2020, where the latest research updates on COVID-19 were collected in one place.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 143 words used.
Labroots provides annual review blogs to provide our users and customers an overview of all that we have achieved for that year. Please see the links below for a complete view of Labroots accomplishments from the beginning of 2020.
2020 Year in Review Blog - http://blog.labroots.com/2020-in-review/
2021 Year in Review Blog - http://blog.labroots.com/2021-in-review/
For a complete look at some of the site’s features, including upcoming and on-demand virtual events and webinars, our latest trending news content, our library of case studies, and the company's new digital media kit, see the links below.
Case Studies - https://www.labroots.com/case-studies
Media Kit - https://www.labroots.com/media-kit
Custom Virtual Events:
Virtual Events - https://www.labroots.com/virtual-events
Webinars - https://www.labroots.com/webinars
Trending News Feature - https://www.labroots.com/trending
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