Company: Lee Andrews Group, Los Angeles, CA
Company Description: Lee Andrews Group is an award-winning communications firm located in the vibrant heart of downtown Los Angeles. Established in 1993, we have been at the forefront of the industry for over three decades, providing exceptional services in public relations, communications, outreach, marketing, branding, and media relations.
Nomination Category: Corporate Communications, Investor Relations, & Public Relations Categories
Nomination Sub Category: Communications or PR Campaign of the Year - Events & Observances
 Nomination Title: City of West Hollywood - Mobility Expo
- Which will you submit for this nomination, a video of up to five (5) minutes in length about the nominated PR campaign or program, or written answers to the questions? (Choose one):
A video of up to five (5) minutes
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
https://f.io/GDv9Q4q5
- If you are providing written answers for your submission, you must provide an answer to this first question: Specify the date on which this campaign or program was launched:
October 5, 2024
- Optional: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 176 words used.
The attached supporting materials provide compelling evidence of the strategic vision and execution detailed in this nomination. Comprehensive press coverage—from the WeHo Times photo galleries and articles (e.g., WeHo Times Photo Gallery and WeHo Times Announcement) to features in the Beverly Press (Beverly Press Coverage)—showcase the event’s success and community impact. Additional coverage from Canyon News (Canyon News Article) reinforces the broad regional interest generated by the expo.
Social media attachments, including our official Facebook post (Facebook Post) and Instagram reel (Instagram Reel), vividly capture the dynamic atmosphere and real-time engagement from over 1,000 participants. Furthermore, the official City of West Hollywood news release (City News Release) provides an authoritative account of the event’s objectives and outcomes.
Together, these materials not only validate our claims regarding the event’s groundbreaking planning, innovative execution, and extensive media reach but also underscore how Lee Andrews Group set a new standard in event production—positioning West Hollywood as a national leader in transportation innovation and laying the groundwork for the carless vision of the 2028 Olympics in Los Angeles.
- If you are providing written answers for your submission, you must provide an answer to this second question: Describe the genesis of the nominated campaign or program: the reasons it was initiated, the challenges it was created to address, the problems it was developed to solve, etc. (up to 250 words):
Total 218 words used.
The genesis of the West Hollywood Mobility Expo stemmed from the City’s bold vision to transform urban transportation. Faced with growing challenges—traffic congestion, environmental concerns, and an evolving mobility landscape—local leadership recognized the need for a dynamic platform to showcase accessible, sustainable transit options. In response, the City partnered with Lee Andrews Group to develop an event that not only educated the community on multi-modal transportation but also celebrated innovative solutions poised to reshape how residents navigate their city.
Our team meticulously planned and executed the expo, uniting key stakeholders such as LA Metro, Tesla Motors, Waymo, Serve Robotics, the West Hollywood Bicycle Coalition, and Lime Scooters under one roof. We tackled significant challenges from the outset, including complex permitting, rigorous fire safety and crowd management protocols, and seamless coordination among multiple vendors and city departments. Every detail—from creative booth layouts and interactive exhibits to live entertainment and digital outreach—was designed to engage over 1,000 participants and foster community involvement.
More than a public event, the Mobility Expo served as a transformative platform that demonstrated how visionary leadership, collaborative planning, and cutting-edge technology can drive meaningful change. The event catapulted West Hollywood as a beacon of transportation innovation while cementing Lee Andrews Group as the go-to leader in high-impact, community events—putting the city on the national stage.
- If you are providing written answers for your submission, you must provide an answer to this third question: Describe the development of the campaign or program: the planning process, the goal setting, the creative and media development, the scheduling, etc. (up to 250 words):
Total 210 words used.
Lee Andrews Group set a new standard in event management by developing a campaign that combined meticulous planning, strategic goal setting, and innovative creative development. We began with a series of intensive strategy sessions alongside West Hollywood officials and key partners—LA Metro, Tesla Motors, Waymo, Serve Robotics, the West Hollywood Bicycle Coalition, and Lime Scooters—to define our objectives: boost community engagement, showcase cutting-edge transportation solutions, and elevate the city's profile on a national scale.
Our comprehensive planning process involved creating a detailed project timeline that covered every phase of the event. We broke down the campaign into pre-event promotion, on-site execution, and post-event follow-up. Each stage was mapped out with precision, ensuring that vendor logistics, equipment rentals, and safety protocols were seamlessly integrated. Our creative team designed immersive, interactive exhibits and a compelling digital media campaign that not only captured the essence of West Hollywood’s transportation vision but also resonated with a broader audience.
We implemented a sophisticated scheduling system that allowed for real-time adjustments and flawless coordination between multiple stakeholders. Rigorous fire safety and crowd management protocols were put in place, with all staff thoroughly trained to handle emergencies, ensuring a secure environment for over 1,000 engaged participants. Resident notifications and community outreach initiatives further bolstered local support.
- If you are providing written answers for your submission, you must provide an answer to this fourth question: Outline the activities and concrete results of this campaign or program since the beginning of 2023. Even if your initiative started before 2023, limit your response to activities and results since the beginning of 2023 only (up to 250 words):
Total 143 words used.
Lee Andrews Group’s groundbreaking event not only redefined urban mobility in West Hollywood—it ignited a regional revolution. By showcasing cutting-edge autonomous vehicles, electric transit innovations, and sustainable mobility solutions, the expo inspired neighboring cities to follow suit and integrate forward-thinking transportation strategies. This collaborative momentum is laying the foundation for the 2028 Los Angeles Olympics, as the city embarks on an ambitious mission to host a carless Olympic Games.
The event’s success not only elevated West Hollywood’s profile but also set the stage for a sustainable, interconnected transit ecosystem across the region. This visionary approach has redefined what’s possible in community engagement and event production. Lee Andrews Group’s innovative execution and strategic foresight positioned us as the undisputed leader in high-impact, community-centered events—catalyzing a movement that is now powering the future of urban mobility and the groundbreaking, carless vision for the 2028 Olympics.
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