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Company: MONAT Global Corp
Nomination Submitted by: Sunwest Communications
Company Description: MONAT Global is an international healthy aging haircare, skincare and wellness brand founded to help people everywhere enjoy beautiful, healthy, fulfilling lives through exceptional, naturally based products; a fun and rewarding business opportunity; and a culture of family, service, and gratitude. Founded in 2014 and headquartered in Miami, Florida.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Company of the Year - Retail - Large
 Nomination Title: MONAT Global Corp
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominated organization since January 1 2020, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated organization: its history and past performance (up to 200 words):
Total 195 words used.
Global healthy aging haircare, skincare and wellness innovator MONAT Global Corp (MONAT) was founded in 2014 to enter the multi-billion-dollar haircare market. Since then, MONAT has established itself as a revolutionary haircare, skincare and wellness brand that beautifully unites the best of both nature and science, using the latest scientific technologies and clinically proven proprietary ingredients. This curated collaboration of science and nature allows MONAT to provide an unparalleled and unique natural healthy aging haircare and skincare experience.
MONAT has revolutionized the haircare, skincare and wellness industry on an international level. In the six short years since it was founded, MONAT has gained traction and is now a top competitor in the beauty industry. Consumers have responded to MONAT’s unique business model, and the success speaks for itself. MONAT is carving a distinct niche in the haircare, skincare, wellness and direct selling markets by taking a holistic approach to hair and skin health in a way that no other company has done.
MONAT Gratitude, the philanthropic movement behind MONAT, plays a crucial part in company culture. Each year, MONAT Gratitude donates to charities that match up with its three impact areas: families, children and education.
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the organization's achievements since the beginning of 2020 that you wish to bring to the judges' attention (up to 250 words):
Total 250 words used.
In 2020, MONAT successfully expanded into the wellness category by launching MONAT Wellness. The five-piece collection sold a record-breaking $10 million in its first 24 hours, 10% of its aggressive first-year forecast. As of October 2021, MONAT had sold more than 750,000 units of wellness products. In September 2021, MONAT launched Vegan Protein, selling more than 8,700 units, September – December 2021.
In 2021, MONAT launched a sustainability program, “MONAT Sustainability – Building a Beautiful World,” with the vision of becoming a recognized leader in sustainable practices, and partnered with recycling company, TerraCycle to launch two new sustainability-focused products. MONAT expanded and centralized its Miami-area headquarters in 2021, consolidating its three Florida facilities. The 208,000-square-foot facility houses 150,000 square feet of warehouse space, and 58,000 of office space.
MONAT Gratitude partners with nonprofit organizations in its local communities that support families, children, and education, and has given more than $7 million to date. In 2020, MONAT distributed more than 80,000 lbs. of food (67,000 meals) to families in need during a socially distanced drive-through event: Feast with Gratitude. MONAT Gratitude strengthened its partnership with Big Brothers Big Sisters of Miami in 2021 awarding four $25,000 scholarships. Twice each year, MONAT Gratitude donates 100% of net profits from the sale of designated MONAT products. Over $500,000 was raised in 2020 to support at-risk youth, veterans and first responders. $750,00+ was donated to nonprofits supporting verterans and first responders in 2021.
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 239 words used.
MONAT has revolutionized the haircare and skincare industry on an international level. In the seven years since it was founded, MONAT has gained traction and is now a top competitor in the beauty industry. Consumers have responded to MONAT’s unique business model, and the success speaks for itself. MONAT is carving a distinct niche in the haircare, skincare and direct selling markets by taking a holistic approach to hair and skin health in a way that no other company has done. The result has been lightening-paced growth.
It is MONAT’s mission to help people everywhere enjoy beautiful, healthy, fulfilling lives through exceptional, naturally based products, a fun and rewarding business opportunity, and a culture of family, service and gratitude. Using a 21st-century take on direct selling (which MONAT calls social selling), the company’s independent Market Partners throughout five countries use social media and influencer-style marketing to share MONAT products with current and potential customers. MONAT’s unique direct sales/social selling model of business bypasses the retail channel of yesteryear in favor of a person-to-person focus. Shipping, product development, marketing, events and other functions are performed by MONAT, allowing Market Partners to focus on sharing MONAT with others.
[REDACTED FOR PUBLICATION] The Miami-based global brand attributes its rapid growth to the company’s effective products, its VIP (loyal) customers, and its independent sales force, known as Market Partners.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 44 words used.
Attached are supporting materials including new category and product announcements and information, MONAT Gratitude information and 2020 recap, the launch of MONAT's sustainability program, and news of MONAT's recognition as a Top Direct Selling Company and Best Place to Work by Direct Selling News.
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