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Company: NRPR Group
Company Description: NRPR Group is the Public Relations agency most CEOs, internal marketing teams, and media once wished for. Headquartered in Beverly Hills, CA, with roots in Silicon Valley and offices across the U.S., NRPR prides itself in having a powerful global network while maintaining a vital national focus. We’re an award-winning agency made up of passionate professionals.
Nomination Category: Corporate Communications, Investor Relations, & Public Relations Categories
Nomination Sub Category: PR Innovation of the Year
 Nomination Title: NRPR Group's Biz Pro
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the nominated PR innovation since January 1 2020, OR written answers to the questions for this category? (Choose one):
Written answers to the questions.
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe organization that created the nominated innovation: its history and past performance (up to 200 words):
Total 194 words used.
NRPR Group is a full-service public relations and strategic positioning agency that is reshaping the industry through demonstrated excellence— serving companies within the technology, [REDACTED FOR PUBLICATION] sports, entertainme, mobile, Web3, and consumer products spaces. Empowered by storytellers, editors, publicists and marketing minds working together to capture the true essence and soul of brands, NRPR is setting the standard for the future agency model by merging proven, traditional tactics with the newest modern digital era tech trends. This team of relentless leaders is as passionate about the brands and businesses they represent as they would be about their own entrepreneurial pursuits— the secret ingredient of sharing each client's powerful story with the audiences who need to hear it most.
In addition to offering its multi-channel public relations services, NRPR is the only PR agency to offer cutting-edge, multimedia content creation services through NRPR Productions and end-to-end, pre-launch business development strategy and support through NRPR Biz Pro™. Committed to continuing to expand their offerings to match the evolving needs of clients and the industry, NRPR possesses the power to help brands go from concept to reality — while delivering meaningful, measurable press results and public buy-in along the way.
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the nominated PR innovation since the beginning of 2020 that you wish to bring to the judges' attention (up to 250 words):
Total 232 words used.
In late 2020, NRPR became the first public relations agency to offer a full concept-to-opening launch support through its newly established Biz Pro branch— uplifting clients such as Invig Consulting to structure, launch, and scale its business in just 90 days. Invig came to NRPR with a foundational concept to help brands and convenience stores connect with each other and do business together seamlessly, but its team was unsure how to actually build the business itself. Understanding that a straightforward PR campaign wasn’t enough, the CEO of NRPR, Nicole Rodrigues, used this as an opportunity to expand NRRP’s service portfolio, leveraging Nicole's experience of previously having helped over 100 companies’ structure and scale their internal operations.
NRPR guided the company on every fundamental detail needed to launch a business — including creating a legal entity and finding a banker who understands the company’s needs. After that, came messaging development and establishing a digital infrastructure, including social media channels, website building, and Google My Business page to increase the company's searchability, reach, and digital footprint.
NRPR’s Biz Pro guidance and framework allowed Invig to successfully launch as an operational business in just 90 days. NRPR solidified Invig’s messaging foundation, networking opportunities, social media channels, digital marketing operations, and legal counsel introduction to empower Invig Consulting as a full-scale business in operation— leading to two contracts closed within the first 120 days of operation.
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the innovation you have highlighted is unique or significant. If possible compare the innovation to the performance of other players in your industry and/or to your organization's past performance (up to 250 words):
Total 229 words used.
NRPR Group's Biz Pro is the first end-to-end, strategic business development offering of its kind within the PR landscape. Many ambitious entrepreneurs have incredible concepts for a product/service, but often don't know how to move forward with their idea to turn that concept into an operating business. During the COVID-19 pandemic, several of these business owners sought out NRPR’s public relations and marketing expertise before their actual company had been solidified. NRPR's CEO, Nicole Rodrigues, recognized this continuing void going unfilled and used it as an opportunity to meaningfully disrupt the way in which comprehensive PR is done in the modern era. By working closely with a business upon early development, including an establishment of the brand, infrastructure, logistics and core messaging, NRPR's Biz Pro operation precedes PR campaigns by scaling and structuring startup companies through a full-spectrum development process—thus, setting the subsequent marketing efforts up for success with a solid foundation established.
The services that NRPR Biz Pro offers go above and beyond what traditional Public Relation firms offer, including finance/legal gut-checking, full logo & brand identity development, website & digital media development, newsletter creation & strategic framework, pitch deck creation, and more. Once these gears are operating at full efficiency, startups can be confident that their PR and marketing firm can capture the essence of their story and brand to capture the audience they intend to reach.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 103 words used.
Below, you will find a link to a case study that captures the process of NRPR’s first Biz Pro client, Invig Consulting. There is also a link to NRPR’s Biz Pro page that details how the process works and what NRPR’s new division provides for burgeoning entrepreneurs and aspiring startups. Thirdly, included are NRPR’s press release from earlier this year that officially announced the creation of this division— with a direct quote from NRPR’s CEO, Nicole Rodrigues, which captures the reasoning and motivation that catapulted the Biz Pro branch into fruition.
https://nrprgroup.com/wp-content/uploads/2019/06/CASE_STUDY_NRPR_Invig_Final_as_of_January_19_2021.jpg
https://nrprgroup.com/biz-pro/
https://www.prnewswire.com/news-releases/nrpr-group-marks-transformative-2020-with-bold-new-division-client-gains--award-wins-301216990.html
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