Publicis Sapient - Best Mobile On-Demand Application

Company: Publicis Sapient, New York City, NY
Company Description: As a digital business transformation partner of choice, we’ve spent nearly three decades utilizing the disruptive power of technology and ingenuity to help digitally enable our clients' business in their pursuit of next. We bring a startup mindset and agile methods to both established companies and the public sector to unlock value in ways that delight their customers.
Nomination Category: New Product & Service Categories - Business Technology
Nomination Sub Category: Mobile On-Demand Application

Nomination Title: Publicis Sapient's Pilot Flying J Mobile Application

The Pilot Flying J mobile application is currently on version 5.13 which was released on December 14th, 2020.

The Pilot Flying J app is designed to save you time and money and get the most out of your journey on the road.

Locations
-Use Trip Planner to plan your route and ensure you have the fuel, supplies and amenities you need to get from A to B and everywhere in between.
-Filter locations by amenities, parking availability, fuel type, restaurants & food offerings, and more.
-View each location’s full list of amenities, including fuel types and fuel prices, number of showers, number of parking spaces, restaurants & food offerings, and more.

Rewards
-Get access to exclusive offers every day. You’ll receive an offer for a free meal for your birthday.
-Track your Pilot Drink Club status. Your 10th Pilot Coffee or Fountain Drink is free.
-Professional drivers earn free showers when fueling and can track shower credits.
-Track your loyalty balance/savings and redeem for discounts at checkout

Mobile Fueling
-Save time at the pump with Mobile Fueling. Choose the diesel lane that’s likely to open first, store your payment cards in our safe and secure mobile wallet, and activate the pump with a simple and unique code.

Showers Reservations
-Reserve your shower in the app when you arrive at a location. Get in line before even stepping into the store; you’ll be notified in the app when your shower is ready.

Parking
-See the number of General, real-time Prime Parking™ and Live Parking, and RV parking spots that are available at each location. Reserve your Prime Parking spot ahead of time so you have the peace of mind knowing there is a spot waiting for you at your destination.

Profile
-View up to 18 months of digital receipts in the app for all transactions.
-Receive important news and information in your Message Center. You’ll receive updates on store status, exclusive and limited time offers, tips & tricks for the app, and more.

The strategy for the app was to drive guest value and incremental sales for Pilot Company. By all accounts the joint team of Publicis Sapient and Pilot Company team members, have exceeded all of their original goals.

Pilot Company has seen:
-An increase of 3% in application downloads between 2019 and 2020
-An average app store rating (Apple & Google) of 4.5 across 1M+ downloads
-An increase of 11% in monthly active user in 2020
-An increase of 20% in daily active user in 2020
-An increase of 66% in shower reservations through the mobile application in 2020
-An increase of 30% in loyalty engagement from 2019 to 2020 based on sessions

“In addition,” says Mike Rodgers, Pilot’s Chief Strategy and Information Officer, “our customers have told us how much they like it and how much it’s changed their lives … the experience has been really positive.”

Pilot’s loyalty program gives drivers more points on diesel fuel purchases that can be used to save money on food, beverages, and other in-store items. The value of the app for the driver centers around continued engagement on a monthly and even daily level as it allows them to track purchases and level up in real time. This program gives drivers four times the points they were originally earning and increases daily app use and contact with the brand. It is outperforming on every level, allowing Pilot Company to continue to ‘earn the turn’ from drivers.