Company: ServiceNow in Santa Clara, CA
Company Description: ServiceNow (NYSE: NOW) makes the world work better for everyone. Our cloud‑based platform and solutions help digitize and unify organizations so that they can find smarter, faster, better ways to make work flow. So employees and customers can be more connected, more innovative, and more agile. And we can all create the future we imagine. The world works with ServiceNow.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Corporate Social Responsibility Program of the Year - At Organizations With More Than 2,500 Employees
 Nomination Title: ServiceNow's Accelerated Impact Journey
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominated organization since January 1 2021, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated organization: its history and past performance (up to 200 words):
Total 180 words used.
ServiceNow (NYSE: NOW) makes the world work better for everyone. Our Cloud-based platform helps digitize and unify organizations so that they can find smarter, faster, better ways to work. This allows employees and customers to be more connected, more innovative, more agile- to‑ create the future we imagine.
This mission extends to our ESG strategy which houses our Social Investments pillar (Corporate Social Responsibility).
ServiceNow has been on a fast-track journey to enable sustainable and accelerated growth in ESG. The company started its ESG journey in 2020 and has seen immense growth since. ServiceNow’s social investment philosophy is directly connected to the topics most important to our stakeholders. We identified these during our materiality assessment.
Our strategy is focused on driving all our resources towards creating measurable impact in our four focus areas: Decarbonization, Digital readiness, Racial & Gender Equity, and Disaster Response. A key aspect of our investment strategy has been to acknowledge and respect the intersectionality of the four strategic focus areas. This includes utilizing our cash donations, in-kind technology donations, and our employee's passion to drive change.
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the organization's achievements since the beginning of 2021 that you wish to bring to the judges' attention (up to 250 words):
Total 247 words used.
Starting in 2021, we began to build towards an organic, holistic, and global approach to impact.
We began to form long-term relationships with organizations that embody our community engagement focus areas and have a high social return on investment, allowing us to accomplish the following:
2021
- Launched and fully distributed our 100M Racial Equity Fund in one year (2021)
- $1M investment to Benedict College, an HBCU
2022
- Increased our YoY companywide giving by 21.3%
- Packed over 1M Meals with Rise Against Hunger
- Continued to support accelerators through our partnership with Fast Forward
- Deployed 6 in-kind donations to organizations including Welcome US who utilizes our technology to help connect refugees with sponsors in the United States
- Reinvested ~$4.9M back into our Racial Equity Fund
Another key aspect of our strategy is our greatest asset, our employees. We put our employees at the forefront of localizing our efforts.
Since the beginning of 2021, we have:
- Revamped Global Impact councils in 20 of our offices around the globe
- Launched an annual Month of Service in October
- Dedicated April to Sustainability efforts
- 2021 to 2022 saw a 79% increase in employee volunteer participation
- 2021 to 2022 increased the number of volunteer hours by 83%
- Launched a Dollars for Doers program
- Created a skilled-based volunteering program with Taproot
- Employees utilized their skills to create apps for non-profits
At ServiceNow we seek to use the power of collaboration and our resources to drive change. We are only going up from here.
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 200 words used.
ServiceNow’s accomplishments are unique due to how fast we were able to build the program and mature it within a few years.
There are three main aspects of our strategy that have allowed us to be successful including integrating ESG into our business strategy, collaboration, and measuring our investments and impact.
ESG into our business strategy
We look at our platform holistically to determine how we can utilize our technology to help non-profits accelerate their goals and provide them with the resources to do so. When ServiceNow partners with an organization, we are building a multi-tiered long-term relationship.
Collaboration
To govern our decision-making criteria around grant making we have formed internal committees with Diversity Equity and Inclusion, Early in Career, and others to make partnership decisions.
Measuring our Impact
Within a few years, we have had an immense impact and have created a baseline that has allowed us to complete our first Total Social Impact assessment to understand how many people we have reached through our investments.
Our devotion to organizations that have a high social return on investment has ensured that we are able to set a long-term impact goal to reach a specific number of people by 2030.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 27 words used.
Resource Management App
Welcome US
Rise Against Hunger
Benedict College
Racial Equity Fund
Month of Service
Earth Month
Employees support relief efforts in Ukraine
Global Impact Report
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