Shine Talent Group - Best Conference

Company: Shine Talent Group - Toronto, ON and Los Angeles, CA
Entry Submitted By: Electrify PR
Company Description: Shine Talent Group (www.shinetalentgroup.com) is North America’s leading talent management and influencer relations agency, specializing in the online and social space. Working with brands and agencies, Shine develops social campaigns that are memorable and inspire consumers to take action. Shine now exclusively represents over 90 celebrities, athletes, and social talent.
Nomination Category: Event Categories
Nomination Sub Category: Conferences & Meetings - Conference

Nomination Title: The BodCon by Shine Talent Group

On February 21, 2021, North American influencer relations and talent management agency for social superstars, Shine Talent Group, hosted the first-ever virtual body confidence conference, The BodCon 2021

https://shinetalentgroup.com
http://thebodcon.com
https://www.instagram.com/thebodcon/?hl=en

@The BodCon was the love child of Shine Talent Group Founders Jess Hunichen and Emily Ward. Their work managing influencers and developing social campaigns at Shine Talent Group gave them the unique position to see rising trends in the industry. After noticing the conversations in the social space around body confidence and acceptance, they looked to amplify these voices with an interactive experience. Using Shine Talent Group’s extensive network of talent, brands, media and supporters, the team sought to create the largest annual virtual conference for body confidence, championing new voices and spotlighting brands making conscious changes in this space.

The one-day ticketed live event was held from 11AM – 8PM EST with a combination of keynote speakers, panelists, activities and networking. The BodCon brought together consumers to ignite conversations that impact how we view our bodies.

Keynote speakers were esteemed actress and creator of the radical inclusivity platform I Weigh, Jameela Jamil; and the body confidence activist and creator behind thebirdspapaya, Sarah Nicole Landry. They were joined by 46other panelists and entertainersincluding Sports Illustrated Swimsuit cover model and QVC fashion entrepreneur Hunter McGrady; fitness instructor and diversity, inclusion and equity educator Chrissy King; Rollettes wheelchair dance team founder Chelsie Hill; and amputee and body inclusivity advocate Allison Lang.

Key panel topics included:

- Sex in the Age of Body Confidence
- Friendships and Body Confidence
- Fatphobia and Fat Shaming
- Raising Body Confident Kids
- Body Confidence and the Fitness Industry

The BodCon’s Title Sponsor was global intimates brand Knix. Other sponsors included clothing brand Brunette The Label, iconic skincare brand Nivea, conscious beauty brand EVIO and the women-focused events platform RevolutionHER.

Key BodCon results (as of 2/22/21):

- Tickets sold for the first annual event: 934
- @TheBodCon Instagram Followers: 9,533
- Unique website visitors on TheBodCon.com from January 1, 2021 - March 28, 2021: 26K
- Total event day Reach from every post, share and Story from the audience and speakers: 13,110,924
- Total event day Impressions from every post, share and Story from the audience and speakers: 78,377,181
- Instagram Stories tagging @TheBodCon: 700+
- Instagram Posts tagging @TheBodCon: 155
- 25 press placements in outlets such as Forbes, POPSUGAR, People.com and E! online
- Total press UMV/audience: 448,217,039

With the success of The BodCon 2021, Shine Talent Group has launched an event series including activities, events and mini-panels leading up to an even bigger, more impactful body confidence conference in 2022. Shine Talent Group also is launching The BodPod podcast on April 12th responding to the demand to continue these conversations and dive deeper into the same themes.

Optionally, list the appropriate creative and production credits for the nominated event, such as the following: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

- Virtual Production Team: Stage Ten, Toronto, ONT
- Website Design: AV Set & Design, Los Angeles, CA
- Publicity: Electrify PR (US PR), Boulevard of Dreams (CAD PR)