Company: Simple Web Solutions, Athens, Greece
Company Description: Simple Web Solutions is a multi-award-winning digital agency with deep expertise in crafting bold digital marketing strategies. We drive real growth for businesses in Europe, the US, and globally—through data-driven tactics, powerful campaigns, and relentless focus on results.
Nomination Category: Marketing Campaign Categories - Industry
Nomination Sub Category: Marketing Campaign of the Year - Home Furnishings & Appliances
 Nomination Title: From Boston to Breakthrough: Lousso Designs’ 2025 Digital Transformation by Simple Web Solutions
- Which will you submit for this nomination, a video of up to five (5) minutes in length about the nominated campaign or program, OR written answers to the questions for this category? CHOOSE ONE:
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers to the questions for this category, you must answer this first question: Specify the date on which this campaign or program was launched:
The campaign officially launched in December 2024 and is still ongoing.
For the purposes of this competition, performance and outcomes are measured up to March 22, 2025, the date of this submission.
- If you are providing written answers to the questions for this category, you must answer this second question: Describe the genesis of the nominated campaign or program: the reasons it was initiated, the challenges it was created to address, the problems it was developed to solve, etc. (up to 250 words):
Total 143 words used.
Lousso Designs, a 40+ year leader in custom furniture and upholstery based in Boston, USA, partnered with us (Simple Web Solutions) to redefine its digital presence and unlock measurable growth.
Despite a strong legacy and unmatched craftsmanship, the business faced challenges in adapting to the digital landscape.
Their website lacked conversion optimization, previous ad campaigns delivered poor results, and the brand lacked unified messaging or structure across digital touchpoints.
The initiative was launched to:
- Generate high-quality, conversion-ready leads
- Strengthen brand presence across Massachusetts
- Modernize Lousso’s digital identity to match its premium services
- Build a scalable foundation for long-term expansion
The campaign wasn’t just about improving ads — it was about repositioning the business for a new era.
Our mission was to transform Lousso Designs from a respected local brand into a high-performing, digitally dominant force — ready to grow beyond its existing market.
- If you are providing written answers to the questions for this category, you must answer this third question: Describe the development of the campaign or program: the planning process, the goal setting, the creative and media development, the scheduling, etc. (up to 250 words):
Total 120 words used.
We began with a comprehensive strategic audit: market analysis, competitor benchmarking, keyword mapping, and a full website performance review. This allowed us to create a data-backed roadmap for transformation.
Key development steps:
- Technical website audit and strategic conversion improvement plan
- Development of high-converting ad creatives for multiple audience segments
- Launch of Google Search and Performance Max campaigns, segmented by product/service and intent
- Ongoing testing and optimization of keywords, creatives, and bidding strategies
- Continuous marketing and business consulting to align goals and maintain growth momentum
Our approach was full-funnel and results-driven — combining creative impact with deep marketing intelligence.
Everything was built around one core objective: drive quote requests at scale while reinforcing Lousso’s leadership in the premium custom furniture market.
- If you are providing written answers to the questions for this category, you must answer this fourth question: Outline the activities and concrete results of this campaign or program since the beginning of 2023. Even if your initiative started before 2023, limit your response to activities and results since the beginning of 2023 only (up to 250 words):
Total 152 words used.
Between December 2024 and March 22, 2025, the campaign delivered exceptional and measurable results:
- 551 total recorded leads, representing a +1072.34% increase in conversions
- Cost per Acquisition (CPA) dropped to $23.78 — a 74.45% reduction
- Strong performance lift across all key indicators:
- +122.51% increase in total clicks
- +114.86% increase in impressions
- Conversion rate: 4.66% — a +164.06% increase
- Over 163,000 impressions reached across both Search and Display campaigns, with a CTR of 3.64%
The results were powered by strategic segmentation, real-time campaign optimization, and a customer-first creative approach — all tightly aligned to Lousso’s business goals.
Due to this success, Lousso Designs is now building the infrastructure to expand operations beyond Massachusetts into additional U.S. states — a major business milestone fueled directly by this digital transformation.
This campaign didn’t just generate leads. It rebuilt the brand’s foundation for scalable, sustained growth.
- You have the option to reference here any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 13 words used.
Please review the supporting materials I’ve uploaded. Additional assets are available upon request.
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