Synopsys - Best Video - Sales: Technology

Company: Synopsys, Sunnyvale, CA
Company Description: Synopsys is at the forefront of Smart Everything with the world’s most advanced technologies for chip design, verification, IP integration, and software security and quality testing. We help our customers innovate from silicon to software so they can bring Smart Everything to life. Synopsys has 15,000+ employees in 130+ global offices and been in business for over 30 years.
Nomination Category: Video Categories
Nomination Sub Category: Sales: Technology

Nomination Title: How Audi Innovation Brings Smart Everything to Life | Synopsys Innovation Film Series

The date on which this nominated production was first distributed or otherwise made public: August 3, 2020

At Synopsys, we’re excited by the innovations our customers bring to life – and want to celebrate them for it. Produced entirely in-house by the Synopsys’ Corporate Film & Video Team, How Audi Innovation Brings Smart Everything to Life, is part 2 in the Smart Everything Innovation Film Series. We are thrilled to co-market with the respected brand Audi and introduce Synopsys’ automotive solutions to audiences who may not be familiar with how crucial chip and software innovations are to the auto industry.

Our film wasn’t without significant challenges. Because the EDA and IP industry is so competitive, it’s challenging to get customers to agree to co-market. Once they agreed, we had a heap of last-minute arrangements to chase our expert down across the country and secure a rare loaner e-tron vehicle. We had our share of COVID post-production challenges, budget constraints, plus rounds of legal approvals. And, we learned the hard lesson that there’s an “exact” position for the driver’s hands onasteering wheel(legally), sadly costing precious select shots.

The campaign was primarily promoted on LinkedIn, where it outperformed platform benchmarks for video ads. CTR exceeded our platform benchmarks by 20%, and Engagement Rateby 462%.

Optionally you may list the creative and production credits for your nominated production - the people who helped to bring it to life: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Director & Producer: Jamarie Milkovic
Production Manager: Lisa Caldwell
Cinematographer & Editor: Tyler Burroughs
Motion Design & VFX: Ed Hecht
Campaign Manager: Branden FitzPatrick
On-Camera Talent and Driver: James Watts