Tata Consultancy Services - Best Sports App

Company: Tata Consultancy Services, New York, NY
Company Description: Tata Consultancy Services is an IT services, consulting and business solutions organization that has been partnering with many of the world’s largest businesses in their transformation journeys for the last 50 years. TCS offers a consulting-led, cognitive powered, integrated portfolio of business, technology and engineering services and solutions. For more information, visit us at www.tcs.com
Nomination Category: App & Mobile Website Categories
Nomination Sub Category: Sports

Nomination Title: The official Virtual TCS New York City Marathon App, Powered by Tata Consultancy Services

The date on which this nominated mobile site or app was first published:

In its third consecutive year, the 2020 Virtual TCS New York City Marathonallowedrunners anywhere in the world to run the 26.2-mile race at their convenience andthelocation of their choice during the race period -October 17 toNovember 1.The officialVirtualTCS New York City Marathon App, Powered by Tata Consultancy Services, was the go-to resource for exclusive runner and supporter content that enhanced the virtual marathon experience. It was availablefor download inApple and Google Play Stores on October 14th.

As titleand technology sponsor, TCS strives to make the TCS New York City Marathon the world’s most technologically advanced and socially engaged race. With the 2020 in-person race canceled due to coronavirus-related healthandsafety concerns, TCS set out to reimagine the virtual race by creating an immersive, lasting experience for runners and spectators with an updated version of its award-winning race app.The officialVirtualTCS New York City Marathon App, Powered by Tata Consultancy Services, offered exclusive features forrunners and spectators to prepare for and celebrate the race. The app was downloaded 10,000+ times and generated 8,600+ social media shares of racecontent to help spread excitement for this premier race. Its 5-star rating in the Apple Store and 4.2 stars in Google Play Store were driven by the app’s popular new features:

- 8,700+ screen views of ‘Replay this Run,’ which allowed runners to create sharable videos of them finishing the race
- 8,000 screen views and 40% of users shared a selfie with their augmented reality finisher’s medal
- 4,898 users played ‘Race Day Sounds’ that featured iconic soundtracks of the in-person race and motivational messages from elite runners

List the appropriate creative and production credits for this app: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

NYRR - Anne Liao, Kathy Gonzales, Shannon Page, Terence Orpilla

TCS – Dinesh Naik, Gowri Prabhu, Michelle Taylor, Haley Price, Megan Wright, Dorothy Brittain