Company: Texans Credit Union, Richardson, TX
Nomination Submitted by: The Power Group
Company Description: Texans Credit Union (Texans) is a not-for-profit financial institution serving North Texas members since 1953. Headquartered in Richardson, Texas, it has more than 120,000 members and $2.2 billion in assets. Texans is one of the largest credit unions in the state, on a mission to improve its members' economic well-being and the well-being of the communities it serves.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Company of the Year - Financial Services - Large
 Nomination Title: Texans Credit Union
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominated organization since January 1 2023, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated organization: its history and past performance (up to 200 words):
Total 191 words used.
Texans Credit Union is a not-for-profit financial institution that has served the North Texas community since 1953. Headquartered in Richardson, Texas, Texans has grown to more than 120,000 members and $2.2 billion in assets, making it one of the largest credit unions in the state. The credit union offers a full range of banking services, including checking and savings accounts, loans, mortgages, credit cards and investment options, all designed to improve the economic well-being of its members and the broader community.
Founded as Texins Credit Union by 11 Texas Instruments (TI) employees, the organization began with just $6,855 in assets. For nearly four decades, it served TI employees exclusively, but in 1991, it expanded its membership to include employees from other businesses and later adopted a community charter in 1998. The rebranding of Texans reflected the organization’s broadening mission and growing community presence.
Texans faced significant challenges in 2011, entering a five-year conservatorship due to high-risk investments. Since emerging from conservatorship, under the leadership of President and CEO David Frazier, Texans has experienced exceptional growth and recovery, solidifying its position as a trusted financial partner in the region.
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the organization's achievements since the beginning of 2023 that you wish to bring to the judges' attention (up to 250 words):
Total 249 words used.
Since 2023, Texans Credit Union has made significant strides in both financial growth and organizational recognition. The credit union was named one of the Top 150 Best Places to Work in Dallas-Fort Worth, ranking as the #1 Credit Union in the Financial Services category.
Texans also achieved a Return on Average Assets (ROA) of 1.10%, well above the industry average of 0.69%. This strong financial performance highlights the credit union's ability to drive impressive results while fostering a thriving, employee-centered culture. Further validating this success, Ben Hart, Texans' CFO, was honored with the Dallas Business Journal’s 2023 CFO of the Year award for his leadership in guiding the credit union’s growth and financial success.
Beyond workplace and financial achievements, Texans continued to give back to the community in 2023, contributing over 650 service hours and supporting local charities like Dress for Success and the Veteran’s Center of North Texas.
In 2024, Texans reached new operational heights, maintaining an operating expense-to-asset ratio [REDACTED FOR PUBLICATION] well below the industry average [REDACTED FOR PUBLICATION] while growing its loan portfolio [REDACTED FOR PUBLICATION].
Internally, Texans achieved a substantial improvement in employee retention, reducing turnover [REDACTED FOR PUBLICATION] in 2024. This progress is a result of the credit union's emphasis on employee development, training and recognition, efforts led by CPO Jenni Short, who was named the Dallas Business Journal’s 2024 C-Suite Leaders Awards. Jenni’s leadership has shaped a workplace culture where employees feel valued, contributing to stronger engagement and sustained growth.
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 249 words used.
Texans Credit Union’s achievements are especially significant when viewed in the context of its recovery and ongoing transformation since emerging from conservatorship in 2016.
Exiting conservatorship is a significant milestone for any financial institution, as it requires not just financial performance but a complete cultural and operational overhaul. When President and CEO David Frazier took the helm at Texans, the credit union faced the challenge of rebuilding after high-risk investments and operational inefficiencies. Under his leadership, Texans grew assets from $1.7 billion to $2.2 billion and increased membership by 5.6%. These gains are particularly impressive considering the broader economic challenges, including the global pandemic.
A key part of this transformation has been the focus on operational efficiency. Despite rising expenses, Texans maintained an operating expense-to-asset ratio [REDACTED FOR PUBLICATION], well below the industry average [REDACTED FOR PUBLICATION]. This, combined with a [REDACTED FOR PUBLICATION] increase in the loan portfolio, highlights the credit union’s ability to scale while keeping costs in check.
Internally, the focus on cultivating a positive work culture has been equally impactful. Texans' E.P.I.C. culture—Excellence, People, Integrity and Collaboration—shapes the organization’s approach to both members and employees. This culture has contributed to a dramatic reduction in turnover, [REDACTED FOR PUBLICATION] reflecting the credit union’s commitment to employee development and morale.
These accomplishments position Texans Credit Union as a leader in the financial services sector and demonstrate the extraordinary turnaround the organization has achieved in just a few short years.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 237 words used.
In support of this nomination, several materials provide evidence of the significant achievements and milestones outlined. The 2023 Texans Credit Union Annual Report highlights key financial metrics, including Texans’ Return on Average Assets (ROA) of 1.10%, well above the industry average of 0.69%. It also showcases growth in assets from $1.7 billion to $2.2 billion, as well as an above average [REDACTED FOR PUBLICATION] increase in its loan portfolio. Additionally, the report includes information on the credit union’s community relations efforts, demonstrating its continued focus on supporting the local community through volunteer hours and charitable donations.
Ben Hart, Texans' CFO, was recognized with the prestigious Dallas Business Journal’s 2023 CFO of the Year Award. This honor underscores the exceptional financial leadership at Texans and is a testament to the credit union's ability to achieve strong financial results despite challenges. The recognition reinforces the credit union’s remarkable growth and success under his leadership.
Jenni Short, Texans' CPO, was named Dallas Business Journal’s 2024 C-Suite Leader of the Year. This award recognizes her leadership in employee engagement and retention, which directly contributed to the significant reduction in turnover and the improved work culture at Texans.
Finally, the Texans Credit Union Newsroom provides additional context and up-to-date press coverage on the organization’s community involvement, workplace recognition and operational advancements. It also includes stories on Texans' ongoing digital transformation and community service efforts, further supporting the claims of impactful initiatives.
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