Company: Tinuiti, New York, NY
Company Description: Tinuiti is the largest independent full-funnel US marketing agency across the media that matters most. The Bliss Point by Tinuiti tech suite delivers unprecedented clarity and gives brands an edge in – and across – every channel. With $4 billion in digital media under management and expertise in Commerce, Search, Social, TV, and more, Tinuiti drives meaningful, measurable outcomes for brands.
Nomination Category: New Product & Service Categories - Technology Solutions
Nomination Sub Category: Data Tools & Platforms
 Nomination Title: Tinuiti's Bliss Point
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the nominated new or new-version product or service, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
Bliss Point by Tinuiti Launch Video
Tinuiti is the only agency that fully owns the intersection of media and measurement, enabling brands to measure, optimize, and execute with unmatched precision. Bliss Point by Tinuiti, Tinuiti’s patented technology suite, is not just a measurement tool—it’s a decision engine that empowers brands to move beyond last-click attribution and make smarter, faster investment decisions across all marketing channels.
Officially unveiled in May 2024, Bliss Point by Tinuiti is a suite of patented measurement technology designed to help marketers achieve the optimal level of investment to maximize impact and efficiency. In conjunction with Bliss Point, Bliss Point Audience, fuels an integrated marketing approach, working in lock-step with Rapid Media Mix Modeling (rMMM) to quantify the audience opportunity and consumer journey by driving upper-funnel success.
Powered by Bliss Point Audience, Tinuiti’s strategic process is a recursive cycle beginning with the highest-fidelity customer data, which is used to develop insights from existing customers. This enables optimized strategies and tactics across transaction, attention and persuasion, and collectively delivering the next best customers.
- If you are providing written answers for your submission, you must provide an answer to this first question: If this is a brand-new product, state the date on which it was released. If this is a new version of an existing product, state the date on which the update was released:
Bliss Point by Tinuiti is mostly a new product offering, however some of the technology suite is built upon our previous Mobius technology offering. The release of Bliss Point by Tinuiti occurred on May 16, 2024.
- If you are providing written answers for your submission, you must provide an answer to this second question: Describe the features, functions, and benefits of the nominated product or service (up to 350 words):
Total 303 words used.
Brands today face increasing marketing complexity, necessitating agency partners who can unify media spend across digital and traditional channels, optimize in real-time, and deliver actionable insights. Bliss Point by Tinuiti provides this solution, enabling brands to measure previously elusive metrics and quantify the complete impact of their investments in a single source of truth.
Featuring six innovative tools, Bliss Point goes beyond past performance analysis, empowering marketers to plan future strategies and identify optimal marketing actions. Bolstered by the Bliss Point Audience, brands can leverage high-fidelity customer data to optimize strategies with unique measurement capabilities.
Powered by advanced econometric principles, modern machine learning, and AI, Bliss Point unlocks new potential through a suite of tools addressing specific challenges and driving ambitious goals. Key features include:
Rapid Media Mix Modeling (rMMM): Offers exceptional speed and transparency, pairing with Always-On Incrementality to provide causal foundations for confident investment strategies.
Always-On Incrementality: Enables continuous, high-quality incrementality testing across modern marketing channels, validating measurement and investment strategies and fueling rMMM.
Brand Equity Insights: Measures the impact of paid media on brand equity and vice versa, quantifying how media investments drive both business and brand growth. Tinuiti’s econometric framework isolates and measures brand-driven revenue impact.
Creative Insights: Analyzes granular ad attributes (visual, auditory, and tactical) to identify elements driving creative success.
Forecasting: Calibrates channel sensitivity to investment over time, allowing marketers to model future scenarios and predict acquisition and ROAS outcomes.
Customer Insights: Transforms first-party data into actionable demographic insights, enabling hyper-focused marketing, waste reduction, and maximized ROAS. These insights also enhance customer experiences and inform data-driven business strategy.
Tinuiti’s measurement expertise is recognized by Forrester, earning top scores in Media Planning, Measurement, and Attribution. Bliss Point builds on this foundation, leveraging causal inference modeling and real-world brand data to quantify the impact of brand-building efforts at scale.
- If you are providing written answers for your submission, you must provide an answer to this third question: Outline the market performance, critical reception, and customer satisfaction with the product or service to date. State monetary or unit sales figures to date, if possible, and how they compare to expectations or past performance. Provide links to laudatory product or service reviews. Include some customer testimonials, if applicable (up to 350 words):
Total 307 words used.
Forrester
As an independent full-funnel marketing agency, Tinuiti’s expertise in measurement has been independently recognized—Forrester awarded Tinuiti the highest possible scores in Media Planning, Measurement, and Attribution in The Forrester Wave™: Media Management Services, making us the only agency to receive top marks in Media Planning.
The report by Jay Pattisall, Vice President, Principal Analyst at Forrester Research, said: “Tinuiti is a good fit for traditional enterprise brands applying growth marketing tactics and digital-native, direct-to-consumer brands entering measurable mass marketing.”
Business Results
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Bliss Point technology powered the optimization of ~$1.3 billion of media investment over the past 24 months, and is optimizing a larger fraction of Tinuiti-managed media every month.
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Bliss Point has delivered measurable outcomes, including a 37% improvement in win rates YoY, with Measurement cited as the #1 reason why we won pitches in 2024
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Tinuiti also saw 20% increase in new sales revenue YTD, and a projected 20% churn reduction across key accounts.
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Future advancements will focus on deeper audience insights, enabling marketers to understand and predict consumer behavior with unparalleled precision.
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Three builds are currently underway to be launched mid-2025: GeoMMM, 1P Customer Insights, and 1P Data integrations with leading platforms and publishers, thereby pushing the envelope in terms of applying 1P data across all surfaces.
Client Highlights:
Poppi's utilization of Bliss Point by Tinuiti in the 2025 Super Bowl. Specific tools included Rapid MMM, Brand Health; Cross-Channel Streaming Performance measurement; Cross-Channel Commerce Performance measurement. Immediately following the game, Poppi saw a several point bump in brand awareness, and was also ranked the #1 most successful Super Bowl spot by YouGov.
"As an agency, Tinuiti sits at the intersection of media and measurement and know what it takes to drive success." - Elan Lieber - Senior Growth Marketing Manager, OLLY
Leafguard Rapid MMM Case Study
Poppi Full-Funnel Case Study (Forrester)
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
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