WilsonHCG - Best White Paper or Research Report

Company: WilsonHCG, Tampa, FL
Company Description: WilsonHCG is an award-winning global leader in total talent solutions. Operating as a strategic partner, it helps some of the world’s most admired brands build comprehensive talent functions. With a global presence spanning 40+ countries & 6 continents, WilsonHCG provides a full suite of configurable talent services including RPO, executive search, contingent talent solutions & technology advisory
Nomination Category: Publication Categories
Nomination Sub Category: Best White Paper or Research Report

Nomination Title: WilsonHCG’s 2020 Fortune 500 Employment Branding Report

The date on which this nominated whitepaper or research report was first distributed or otherwise made public: March 3, 2020

Our annual report is one of our key pieces of thought leadership. It analyzes the employment brand of each Fortune 500 company to show how the relationship between candidate and employer has evolved while identifying tangible ways organizations can improve their employee value propositions. We studied the channels the Fortune 500 use to communicate a transparent view of their companies with candidates, evaluating 18,000 data points across six categories in the process. The objectives were to raise brand awareness, bring in new leads (director level & above), build relationships with contacts by showcasing expertise and position WilsonHCG as a leader in employment brand. The report was downloaded in 43 countries. The press release received 42,801 views, with 190 global postings. During the pandemic, we used the report methodology to conduct consultations with clients to help them better understand the impact the pandemic had on their employer brand compared to their key competitors. This reinforced client relationships and brought in new revenue.

Optionally you may list the creative and production credits for your nominated white paper or report - the people who help to bring it to life: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

The research was conducted by members of the WilsonHCG innovationteam, led byGillisaPope,(Director, Sourcing Design & Branding Innovation),Angelina Playter(Innovation Advisor)andTom Sosnoski(Project Consultant).

Report editor: Meghan Ford, Director of Marketing, WilsonHCG. 
Report author: Kirsty Hewitt, Marketing Content Lead, WilsonHCG. 
Graphic design and illustration: Christian Steinbacher, Graphic Designer,WilsonHCG
Campaignplanning and execution: Maria Glennon,Marketing Manager,WilsonHCG