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In line with Yas Island’s ambitions to become a fully contactless destination, Yas Theme Parks including Ferrari World Abu Dhabi, Yas Waterworld and Warner Bros. World™ Abu Dhabi became the first theme parks in the region to adopt contactless technology through the introduction of FacePass.
Launched in 2021 at Yas Theme Parks, FacePass delivers cutting-edge contactless technology to streamline guest experiences using facial recognition. The technology allows guests to avail contactless access and payment solutions.
Beyond the ‘wow’ factor, this kind of contactless technology is the future for all consumer-facing businesses. In addition to saving a lot of time and providing unrivalled convenience, it largely enhances guest safety and their wellbeing through touchless interaction, ensuring world-class safety measures and ease of social distancing across all checkpoints.
What’s more is that the Parks’ guests can enjoy a fully integrated experience as the technology is facilitated by the Yas Island mobile app and linked to the island’s parks and attractions’ ticketing systems and turnstiles, thus allowing guests and Annual Pass holders contactless access at points of entry and contactless payment via facial recognition across select retail and dining outlets. The new feature takes contactless transactions to the next level as guests who opt-in will be able to access the parks and attractions and make payments using facial recognition as well as via other methods, including mobile.
The all-new Yas Theme Parks’ FacePass technology has been well received by park visitors achieving over 1,100 contactless enrollments in just a month and an impressive 730+ ticket enrollments, 233 of which being Annual Pass Holders. The announcement was also positively received in the media generating coverage in tier-1 media including The National, Mashable, Theme Park Insider and Arab News with an advertising value equivalency (AVE) of $157,083 and a reach of 45,340,151.
