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Company: Juffali Automotive Company, Jeddah, Saudi Arabia
Company Division/Group: Al Dhahira Al Motamaizah (Phenomenal Pr & Communication & event)
Company Description: Phenomenal is a Saudi Public Relations and Event Management agency founded by Mr. Shadi Zahid in Dec 2006. It believes in Saudi capabilities which is why it is managed by Saudis, giving the company an advantage as they are more in-tune with the local, GCC and MENA markets.
Nomination Category: Video Categories
Nomination Sub Category: Award for Innovation in Lifestyle Videos
 Nomination Title: Mercedes-Benz EQS
- Provide the date on which this nominated video was released:
September 2021
- Provide an essay of up to 625 words describing the video and the innovative aspects of the video that you are nominating:
Total 91 words used.
About
Juffali Automotive Company creates local content for the Mercedes-Benz EQS that highlights the contrast between ancient civilization and current development. Creating local content that follows the brand guidelines by showing Glimpses of Saudi landmarks can attract more views and engagements.
Objectives
- Create a local content social media use
Creative Idea
Execution
- Planning phase: 5 days.
- Communication phase: 4 days
- Execution phase: 7 days
Results
- Winner of Viddy Award
- Winner of the National Auto Award
- Over 35 media publications (Newspaper, Online news sites, Social Media News channels)
- Optionally, you may list creative and production credits for your video - a list of the people and organizations that contributed to its development:
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